What's included

• Brand Message Blueprint

  Develop a brand and message that clarifies your offer and helps you to better connect with your audience. This stage dives into the nuts and bolts of what your business offers, who you help, and how to tell potential customers what you offer in a way that makes them say, "Yes! This is what I need!".

• Communication Framework

  Make your message actionable! During stage two, we'll create your communication framework, designed to create effective messaging for your social media, website, blog, videos, and any other channel you use to reach your audience.

• Marketing Playbook

  Create a step-by-step marketing strategy for the path forward. In this stage, we leverage your brand message blueprint and communication framework to create a strategy make it easy to connect with your audience and sell with confidence.

• Six One-on-One Marketing Strategy Sessions

  Strategy Call One: Define Your Brand Voice How do you communicate the value of what your business provides? During this week, we’ll start developing your brand message Strategy Call Two: Your Customer's Transformation Identify how your business solves your customer's problem, helping them overcome challenges, and what their "after" looks like. Strategy Call Three: The Customer's Journey What path does your customer take before making a decision? What support (content, interactions, etc.) do they need to take the next step? This week is all about making sure your message (and content) is timely and relevant. Strategy Call Four: Leveraging Your Message This week, we talk about marketing funnels, sales funnels, and what it takes to communicate the right message at the right time. Our call includes building a sales funnel map and strategizing the content you need to convert your audience, and will work together on creating your sales script. Strategy Call Five: Social Media Success Simplify your social media strategy and accelerate your results. Elevate your online presence with this hands-on session. Strategy Call Six: Personalized Strategy Session Want to learn more about building a sales funnel and lead magnet, or discuss SEO? Do you want a deeper look at how your competition is bringing in new customers? Our final call is based on what you need to take your marketing to the next level.