What's included

• Discovery Consultation

  Kickstart your brand’s transformation with a focused consultation designed to uncover your unique goals and needs. Together, we’ll dive deep into your brand, ensuring every strategy aligns perfectly with your vision.

• Vision and Mission Statement

  Clearly define your brand’s purpose and the lasting impact you aim to make. We’ll craft a compelling mission that speaks to the heart of your audience and sets the foundation for your brand’s identity.

• Brand Values and Purpose

  We’ll solidify the core principles that drive your business decisions, articulating the deeper ‘why’ behind your brand’s existence. These values will serve as the compass for your brand’s every move.

• Brand Narrative and Storytelling

  Share the essence of your brand’s journey. Through captivating storytelling, we’ll highlight what sets your business apart, showcasing your community and unique signature.

• Verbal Identity and Guidelines

  Develop a customized guide that defines your brand’s language and tone across all platforms, from proposals to social media. We’ll outline the do’s and don’ts with clear examples of language that reflects your brand’s personality.

• Tone of Voice Chart

  A powerful visual reference that maps your brand voice to its core values, making it crystal clear how your brand communicates and what it stands for — and what it doesn’t.

• Target Audience and Persona

  Gain deep insight into your ideal customer by identifying their needs, desires, and challenges. From there, we’ll craft a precise brand persona that informs all communication strategies, ensuring your messaging always resonates.