Brand Identity Design by Ghalib Jim-SaikiBrand Identity Design by Ghalib Jim-Saiki

Brand Identity Design

Ghalib Jim-Saiki

Starting at

1,200

About this service

Summary

I start every design project with a creative deep dive - getting to know your brand’s story, making research, and brainstorming ideas. We explore a variety of concepts in a collaborative setting, then narrow down the concepts and refine the chosen direction until your visual identity feels authentic and cohesive.

This process is all about balancing strategy with creativity to create a visual identity that not only looks great but also tells your brand’s story. Think of it as a fun, collaborative journey to bring your brand’s personality to life.

I consider communication very important, so we will be in touch all through the process. This ensures that the objectives of the project remain in view and guarantees you’re completely satisfied with the final design.

What's included

Client Questionnaire
I will send a document containing necessary details about your brand for you to fill and send back. This will help me understand your view and expectations better, and act as a guide for me to create initial drafts for the design approach. Alternatively, we can have a call and discuss this directly.
Strategy & Creative Direction
An outline of the creative direction for the project. This will entail two moodboard options based on my perception of your brand, following our initial discovery discussion. Each moodboard will include visual inspiration for brand elements like colour, typography and imagery. You will feedback with one that fits best with what you envision for your brand.
Logo Design Proposal
After a moodboard is selected, the creative direction is set. I will present two logo proposals for your perusal. Each will contain a logo concept with proposed colours and typography. You will select one concept.
Refined Logo & Assets
I will present brand assets generated from the chosen logo concept, such as icons, patterns and other assets. You will feedback with reviews
Mockups
Visual mockups to help you visualize how your new logo and visual identity will work in real-world settings.
Brand Guidelines
An outline of proper use and use cases of your logo to ensure consistency across platforms. This will be part of the final package.

Example projects

Régio Jewelry

Big Jim Pizzeria

The Rave Fest

Recommendations

(5.0)

Odebiyi Ridwan

Client • Apr 28, 2025

Recommended

Teaming up with Ghalib on branding projects is always a smooth ride. He brings a sharp eye for detail, a clean aesthetic, and solid thinking behind every visual decision. We bounce ideas easily, and he’s great at turning abstract ideas into visuals that hit the mark. I’d recommend him in a heartbeat for any brand work — he’s one of the few designers I trust to consistently deliver.

Duration

5 weeks

Skills and tools

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Photoshop

Figma