Brand Book

Abhijeet Swarnkar

(1)

Contact for pricing

About this service

Summary

Brand Book is your secret sauce.

It's not just guidelines; it's the playbook for consistency, trust, and a standout identity.

Picture this: every brand interaction as a compelling story, creating lasting connections. Let's craft your brand's compelling narrative with a Brand Book—your ticket to standing out and thriving in the market!

FAQs

What information should I provide before starting the Brand Book project?

Before we begin crafting your Brand Book, kindly provide any existing brand materials, product details, specific preferences, and insights about your brand. The more detailed information you share, the more tailored and effective the Brand Book will be.

How will we communicate during the project?

We will communicate using Google Meet for virtual meetings. It provides a convenient platform for discussions, updates, and any clarifications needed throughout the project.

Where and how should we upload the necessary data for the project?

All project-related data can be uploaded and shared conveniently on Notion and Google Drive. These platforms will serve as our collaborative space for document sharing, feedback, and a smooth exchange of information during the project

Can you incorporate my existing brand guidelines into the Brand Book?

Absolutely. If you have existing brand guidelines, we can seamlessly integrate them into the Brand Book to ensure continuity and alignment with your established brand identity.

How will we track the progress of the project?

Upon onboarding, you'll be provided with an easy-to-use dashboard. This dashboard allows you to track the progress of the Brand Book, provide feedback, send and receive files, and even build boards. It's a comprehensive tool to ensure transparent communication and efficient progress tracking throughout the project.

Who is this service for?

This service is designed for brands satisfied with their current logo, aiming to enhance their communication strategy for better retention and growth. If you seek to refine your brand's messaging and visual identity, our Brand Book project is tailored to meet your specific needs.

What's included

Brand Story
Uncovering the heart of your brand with a compelling narrative that speaks to your audience, narrating the journey, values, and essence of your business.
Messaging
Crafting impactful messages that convey your brand's personality, values, and unique offerings, creating a connection with your audience.
Brand Archetype and Statement
The personality archetype that aligns with your brand, shaping a statement that succinctly captures your essence.
Voice and Tone
Defining how your brand speaks and resonates. We'll craft a consistent Voice and Tone to ensure your communication is authentic and relatable.
Brand Guidelines
A set of rules that maintain the integrity of your brand across all platforms, ensuring consistency in visual and messaging elements.
Typography
Fonts that represent your brand cohesively, ensuring a consistent and recognizable presence across various applications.
Color Palette
Colors that resonate with your brand, creating a harmonious palette that evokes the desired emotions and reinforces your identity.
Photography
Curating a collection of images that align with your brand's visual language, telling a story and creating a cohesive visual identity.
Brand Design Moodboard
The visual direction with a moodboard that captures the aesthetic vibe, guiding the design elements to reflect your brand's personality.
Brand Essence
Distill the core of your brand into a concise essence, encapsulating what makes your brand unique and compelling

Example projects

RHPSO - Brand Strategy and Design

Making Vozi a Brand

AlterEgo : Identity

Recommendations

(5.0)

Pranjal Agarwal

Client • Dec 28, 2023

Recommended

I have been working with Abhijeet since the past 6 months. His inputs, be it the design language, colour, fonts, really stand out and his work is at a level above the rest of the people in this field. He sticks to the timeline, doesn’t cut corners. He takes his time to study the needs of the project, the market players etc, which gives me assurance. He is communicative. The trust and reliability that he brings to the table gives our team confidence.

Skills and tools

Brand Designer

Brand Strategist

Consultant