Summary

FAQs

• How do you tailor strategies for different industries?

  By conducting thorough market research and leveraging cross-industry insights, I ensure that each strategy is customized to your specific industry dynamics and customer expectations.

• Can you work with our existing design and development teams?

  Absolutely. Collaboration is key, and I aim to complement and enhance your team's efforts.

• What is the typical timeline for a project?

  Timelines vary based on project scope, but a standard engagement ranges from 4 to 8 weeks, with ongoing support as needed.

• How do you typically engage—are you leading, supporting, or advising?

  I flex based on your highest-leverage need. I can lead teams directly (product design, brand, marketing), provide support to internal specialists (UX, research, GTM), or work 1:1 with CEOs, CPOs, and CMOs to shape strategy. I integrate fast, adapt to company dynamics, and work well at both the exec and execution level.

• We’ve been burned by contractors who deliver slides, not outcomes. How are you different?

  I don't just consult—I build. I deliver actionable strategy and executional assets that your team can immediately use, backed by metrics. In past roles, this has included: 4x ROI on GTM spend, 38% lift in repurchase behavior from UX improvements, and a scalable onboarding process that reduced implementation time by 50% for enterprise clients.

• How will we measure success—and ensure your work creates long-term value?

  From day one, I align with you on success metrics—whether that’s activation rate, NPS/CSAT, conversion lift, time-to-value, or positioning clarity. My deliverables include scalable frameworks and team-ready documentation, and I’ll help you set up the right success criteria to track progress long after I’m gone.