Branding (Visual and Strategic)

Pro

Thomas van der Heiden

Contact for pricing

About this service

Summary

We offer a full brand transformation, turning your business into a unique, memorable brand with a distinct identity. Through custom design and strategic messaging, we create cohesive visual identities that resonate and foster lasting connections. What sets us apart is our hands-on approach, combining creativity with a deep understanding of your business, ensuring every element aligns perfectly with your goals and audience.

Process

Our process is designed to create a brand identity that’s both unique and aligned with your goals. Through collaboration and creativity, we guide you step-by-step, ensuring every detail reflects your vision. Here’s how we bring your brand to life:
Research Phase: We begin by thoroughly understanding your business, audience, and market to gather insights that will guide the design process.
Concept Presentation: We present two or more creative directions based on our research, allowing you to explore different possibilities.
Direction Selection: We collaborate with you to choose the most fitting direction for your brand’s identity.
Design Development: We create initial design concepts for the selected direction, incorporating key elements such as logo, colors, and typography.
3 Versions Principle: We refine the design through three rounds of feedback, presenting three variations of each design element in each round to ensure we get it just right.
Finalization: After the final round of feedback, we polish the design and prepare the full brand identity package, including guidelines and all deliverables.

FAQs

  • How long does the branding process take?

    The timeline typically ranges from 6 to 8 weeks, depending on the complexity of the project and the number of revisions. We’ll provide a more specific timeline once we discuss your project in detail.

  • What we need from to start

    We’ll need some basic information about your business, target audience, values, and goals. Any existing brand materials or inspiration you have will also be helpful.

  • How many revisions are included in the process?

    We offer three rounds of feedback during the design phase, where we refine and perfect your brand based on your input.

  • Can I request additional services after the brand identity is finalized?

    Absolutely! We offer ongoing support for things like marketing materials, websites, and social media branding. Just let us know, and we’ll be happy to help.

  • Will I own the final brand designs?

    Yes, once the project is completed and paid for, you will have full ownership of your brand assets.

  • How will you ensure the brand reflects our values and goals?

    Our research phase helps us understand your business inside and out. By working closely with you, we ensure the brand is aligned with your vision and strategic goals.

  • Do you provide a brand guidelines document?

    Yes! We deliver a comprehensive brand guidelines document that outlines how to use your logo, colors, typography, and other brand elements to maintain consistency across all platforms.

  • What happens if we don't like the initial concept?

    We’ll present multiple directions and work with you to refine the design until it aligns perfectly with your vision. Your feedback is crucial to making sure we get it right.

What's included

  • Visual Identity

    Logo: Primary logo, secondary logo, and icon variations. Color Palette: A cohesive set of primary, secondary, and accent colors. Typography: Selected fonts for print and digital use. Imagery Style: Guidelines for photography, illustrations, or patterns. Graphic Elements: Custom patterns, shapes, or icons.

  • Brand Guidelines

    Style Guide: A document detailing the use of logos, colors, typography, and tone of voice. Usage Rules: How to apply the brand across platforms and maintain consistency.

  • Digital Assets

    Social Media Templates: Ready-to-use designs for platforms like Instagram, LinkedIn, or Facebook. Website Branding: Assets like web-friendly logos, favicons, and color codes. Email Signatures: Branded email templates or signature designs.

  • Print Assets

    Business Cards: Personalized card designs for team members. Stationery: Branded letterheads, envelopes, and other office materials. Marketing Materials: Flyers, brochures, or posters, if applicable.

  • Brand Messaging

    Mission, Vision, and Values: Clear statements that align with the brand. Tagline/Slogan: A punchy line encapsulating the brand essence. Tone of Voice: Guidelines for communication across all channels.

  • Additional Elements (if applicable)

    Packaging Design: For product-based businesses. Merchandise Mockups: Branded apparel or product ideas. Event Branding: Banners, booth designs, or other event-related visuals.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

More services

Advertising

Contact for pricing