If your social media content isn't performing the way you would like, you're getting too little engagement, not growing your audience or obtaining enough reach, then a Social Media Audit might be the solution for you.
Based on the audit, I deliver a clear plug-and-play Social Media Strategy for you.
The Audit includes evaluation of:
- Post performance incl. engagement, reach, ranking vs. benchmarks for your industry
- Quality of content: Visuals, hooks, script, music, hashtags
- Content strategy: Topics of postings, frequency, content pillars, CTA's
- Personal branding: (for non-corporate SoMe profiles) How is the personal brand communicated and utilised in the communication
- Learnings: What should be scaled, what can be improved
Format: Report with benchmarks and examples
The Strategy you get includes:
- Performance KPI's and goals
- Content pillars: Strategic content pillars, how to structure content, frequency and planning
- Content ideation and conceptualisation: Ideas for content pillars and conceptualisation of main pillars
- Personal branding: (for non-corporate SoMe profiles) Outline of personal brand elements and implementation plan
Add on: Content creation based on the pillars.