What's included

• Brand Discovery and Strategy Blueprint

  A collaborative Giao rooted session where we clarify your story, audience, and market position, then turn it into a simple brand strategy with mission, values, and personality traits that guide every visual and verbal decision.

• Positioning and Messaging Framework

  A clear, one page framework with your brand promise, key messages, and taglines so you know exactly how to talk about your work across website, socials, and pitches in a way that feels human and distinct.

• Logo Suite and Core Marks

  A custom primary logo plus secondary marks and icons, delivered in color and monochrome, optimized for print, web, and social profiles so your brand looks sharp and consistent everywhere it appears.

• Visual Identity System

  A cohesive visual language including color palette, typography stack, layout references, and Giao inspired graphic elements that connect contemporary design with cultural roots.

• Brand Kit and Usage Guidelines

  A concise, client friendly brand kit (PDF or Notion) that explains how to use your logo, colors, and type, with do and don't examples so collaborators can keep your identity consistent without needing a designer on call.

• Launch Ready Social and Web Assets

  A small set of ready to use assets such as social profile images, banners, and basic post templates so you can immediately roll out your new brand identity across key digital channels.