Visual Identity - Bring consistency and clarity to your brand.

Maelline Lourel

Starting at

1,100

About this service

Summary

Whether you already have a logo or just a name, I help you build a full visual identity system that gives your brand a recognizable and versatile look — ready to roll out across print, web, and social. ☁️

FAQs

What’s the difference between a visual identity and a full brand strategy?
A visual identity focuses on the design system — colors, fonts, logo, graphic elements — that visually express your brand. If you need help with positioning, storytelling or tone of voice, that’s part of a brand strategy package, which I also offer separately.
Can you work with my existing logo?
Yes. If your logo is solid and represents your brand well, I can build the visual system around it — including color palette, typography, graphic rules and a brand guide.
How many design directions will I see?
I provide one strong and refined direction, based on our alignment in the moodboard phase. My goal is quality and clarity — not confusion with multiple unfinished drafts. Iterations are included to refine the chosen path.
How long does it take?
Typically 1 to 2 weeks, depending on scope and responsiveness. If you need it faster, let me know — I’ll see if we can fit your timeline.
Will I be able to use the files right away?
Yes! You’ll receive everything in ready-to-use formats for print and web, plus vector files for future needs. I also provide a PDF brand guide to help you apply the identity easily.

What's included

Creative Direction & Moodboard
A visual exploration to define the tone, style and direction of your brand universe. We align on the look & feel before diving into design.
Logo Design (or redesign)
A tailored logo that reflects your personality and works in multiple formats: - Main version - Icon or monogram - Horizontal & vertical variations - Black, white and color versions
Visual Identity System
A cohesive and flexible visual language including: - Color palette (primary, secondary, accents, accessibility contrast) - Typography system (font pairings, hierarchy, styles) - Graphic assets (icons, patterns, shapes, frames…) - Imagery guidelines (photo treatment, style, usage)
Brand Guidelines Document
A custom brand guide (PDF) to ensure consistency in use across all platforms: - Logo usage rules (spacing, minimum size, do/don’t) - Typography & color usage - Layout examples for print, web, and social - Real-life mockups to help you visualize your brand in action
Exported Files & Delivery
All assets delivered in multiple formats: - Vector files (AI, SVG, EPS) - Web-optimized files (PNG, JPG, PDF) - Organized folders with usage-ready files - Optional: editable templates or Figma files upon request
Add-ons available
- Business card or social media templates - Presentation design (pitch deck, PDF…) - UI Design (website or app) - Brand messaging & tone of voice

Example projects