Visual Identity - Bring consistency and clarity to your brand.Maelline Lourel
Whether you already have a logo or just a name, I help you build a full visual identity system that gives your brand a recognizable and versatile look — ready to roll out across print, web, and social. ☁️
What's included
Creative Direction & Moodboard
A visual exploration to define the tone, style and direction of your brand universe. We align on the look & feel before diving into design.
Logo Design (or redesign)
A tailored logo that reflects your personality and works in multiple formats:
- Main version
- Icon or monogram
- Horizontal & vertical variations
- Black, white and color versions
Visual Identity System
A cohesive and flexible visual language including:
- Color palette (primary, secondary, accents, accessibility contrast)
- Typography system (font pairings, hierarchy, styles)
- Graphic assets (icons, patterns, shapes, frames…)
- Imagery guidelines (photo treatment, style, usage)
Brand Guidelines Document
A custom brand guide (PDF) to ensure consistency in use across all platforms:
- Logo usage rules (spacing, minimum size, do/don’t)
- Typography & color usage
- Layout examples for print, web, and social
- Real-life mockups to help you visualize your brand in action
Exported Files & Delivery
All assets delivered in multiple formats:
- Vector files (AI, SVG, EPS)
- Web-optimized files (PNG, JPG, PDF)
- Organized folders with usage-ready files
- Optional: editable templates or Figma files upon request
Add-ons available
- Business card or social media templates
- Presentation design (pitch deck, PDF…)
- UI Design (website or app)
- Brand messaging & tone of voice
FAQs
A visual identity focuses on the design system — colors, fonts, logo, graphic elements — that visually express your brand.
If you need help with positioning, storytelling or tone of voice, that’s part of a brand strategy package, which I also offer separately.
Yes. If your logo is solid and represents your brand well, I can build the visual system around it — including color palette, typography, graphic rules and a brand guide.
I provide one strong and refined direction, based on our alignment in the moodboard phase. My goal is quality and clarity — not confusion with multiple unfinished drafts. Iterations are included to refine the chosen path.
Typically 1 to 2 weeks, depending on scope and responsiveness. If you need it faster, let me know — I’ll see if we can fit your timeline.
Yes! You’ll receive everything in ready-to-use formats for print and web, plus vector files for future needs. I also provide a PDF brand guide to help you apply the identity easily.
Starting at$800
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Graphic Designer
UI Designer
Service provided by
Maelline Lourel Bordeaux, France
- $1k+
- Earned
- 1
- Paid projects
- 5.00
- Rating
- 5
- Followers
Visual Identity - Bring consistency and clarity to your brand.Maelline Lourel
Starting at$800
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Graphic Designer
UI Designer
Whether you already have a logo or just a name, I help you build a full visual identity system that gives your brand a recognizable and versatile look — ready to roll out across print, web, and social. ☁️
What's included
Creative Direction & Moodboard
A visual exploration to define the tone, style and direction of your brand universe. We align on the look & feel before diving into design.
Logo Design (or redesign)
A tailored logo that reflects your personality and works in multiple formats:
- Main version
- Icon or monogram
- Horizontal & vertical variations
- Black, white and color versions
Visual Identity System
A cohesive and flexible visual language including:
- Color palette (primary, secondary, accents, accessibility contrast)
- Typography system (font pairings, hierarchy, styles)
- Graphic assets (icons, patterns, shapes, frames…)
- Imagery guidelines (photo treatment, style, usage)
Brand Guidelines Document
A custom brand guide (PDF) to ensure consistency in use across all platforms:
- Logo usage rules (spacing, minimum size, do/don’t)
- Typography & color usage
- Layout examples for print, web, and social
- Real-life mockups to help you visualize your brand in action
Exported Files & Delivery
All assets delivered in multiple formats:
- Vector files (AI, SVG, EPS)
- Web-optimized files (PNG, JPG, PDF)
- Organized folders with usage-ready files
- Optional: editable templates or Figma files upon request
Add-ons available
- Business card or social media templates
- Presentation design (pitch deck, PDF…)
- UI Design (website or app)
- Brand messaging & tone of voice
FAQs
A visual identity focuses on the design system — colors, fonts, logo, graphic elements — that visually express your brand.
If you need help with positioning, storytelling or tone of voice, that’s part of a brand strategy package, which I also offer separately.
Yes. If your logo is solid and represents your brand well, I can build the visual system around it — including color palette, typography, graphic rules and a brand guide.
I provide one strong and refined direction, based on our alignment in the moodboard phase. My goal is quality and clarity — not confusion with multiple unfinished drafts. Iterations are included to refine the chosen path.
Typically 1 to 2 weeks, depending on scope and responsiveness. If you need it faster, let me know — I’ll see if we can fit your timeline.
Yes! You’ll receive everything in ready-to-use formats for print and web, plus vector files for future needs. I also provide a PDF brand guide to help you apply the identity easily.
$800