Brand Identity Design

Dimitria Deveaux

(0)

Starting at

1,200

About this service

Summary

I offer comprehensive brand identity design services that include logo design, typography, color palette development, and overall brand strategy. I work closely with clients to create a unique and memorable brand identity that aligns with their vision and business goals.

The Process

Discovery: This is where we get to know each other! I want to know about you, your target market, competitors and your ideas before we dive into the design. Every great brand starts off with a lot of research!

Stylescapes: Now that I have learned about you and your business, based on my research I will develop multiple stylescapes along with a brand style presentation to review with you and you pick the direction that best suits you.

Concepts: Based on the brand style direction, I will create multiple logo concepts for your brand and we will discuss which concepts is the best fit for you.

Expand: Now that we have the concept for your brand, I will develop a logo system which will include: the logo design concept that was chosen, logo variations, color palette, type selection. I will present everything to you and will see examples of what the designs will look like in different applications.

Finalize: Once you are happy with everything, I will create a file kit with all of your brand assets and send them to you so you can launch your new brand! A big part of branding is building awareness and brand recognition over time. I will always be here for you after the brand is created if you need further assistance with marketing assets or any other ways to connect with your audience.

Timeline

Research and Discover (1 week): This stage involves researching the your industry, target audience, and competition, as well as identifying your goals and values.

Concept Development (2 weeks): I will begin to develop initial concepts for your brand identity, including , color schemes, typography, and other visual elements. I present a few different options to you for feedback and refinement.

Refinement and Revision (2 weeks): I will refine and revise the chosen concept, making any necessary adjustments to ensure that the final design accurately reflects your brand and values.

Finalization and Delivery (2 weeks): Once the design has been finalized and approved by you, I will prepare the final deliverables, which will include digital files, print materials (if applicable), and brand guidelines. I will then deliver the final files to the you!

What's included

Logo Design
This includes the primary logo, variations of the logo for different uses (such as a horizontal or stacked version), and a black and white or grayscale version.
Typography
The primary and secondary fonts used in the brand identity, along with guidelines for how they should be used in different contexts.
Color Palette
This includes the primary brand colors, along with secondary colors and accent colors.
Brand Imagery
This is a guideline for the types of images that should be used in the brand identity, such as photography or illustrations.
Brand Guidelines
This includes a comprehensive document outlining how the brand identity should be used in different contexts, such as on print materials, digital platforms, and social media.

Example projects