Creating a selling Figma landing page design that drives results

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About this service

Summary

Hi, my name is Eva and I'm a passionate UI/UX and Web designer with 2+ years experience dedicated to creating designs that make a difference. With my services you will get a custom landing page design tailored to your specific needs and goals. I specialize in creating visually stunning designs that are both functional and user-friendly, ensuring that your landing page will stand out from the competition and leave a lasting impression on your visitors.

Process

My Landing Page Design Process
Step 1: Discovery & Research
We start by understanding your business, target audience, and goals. This phase includes analyzing competitors and gathering insights to create a strong foundation for your landing page.
Step 2: Wireframing, but now we can do it better
My experience in the design industry shows that it is more effective to combine wireframing and visual design phases, because very often when a wireframe is implemented in color and filled with real text content, reality unfortunately does not meet expectations and we have to redo some elements, thus we waste our precious time. Therefore, I prefer in my work a low-quality design to a classical wireframe, which is essentially a color wireframe with images, text content and some other main design elements. A color wireframe is very close to the finished design, but it's created quickly and we focus on the overall look of the page, not on details. As soon as the color wireframe is approved, I move on to the process of detailing and turning the color wireframe into a finished design. Step 3: Visual Design
Bringing the design to life, focusing on details (shades, margins, quality of images, decorative elements etc) to make everything perfect!
Step 4: Responsive design
I adapt the design seamlessly to desktop and mobile devices. This guarantees a consistent and user-friendly experience on any screen size.
Step 5: Interactive prototype (optional)
An interactive prototype is developed to demonstrate how the page will look and function, allowing you to experience the user journey firsthand.
Step 6: Feedback & Revisions
Your feedback is essential. I make any necessary adjustments to the design based on your input to ensure the landing page meets your expectations.
Step 7: Final Delivery
The polished design, along with the Figma source file, is delivered in an organized manner, ready for development and future edits.
Step 8: Ongoing Support
I’m here to help even after the project is done, providing support for any questions or minor tweaks you might need.

What's included

  • Professional and timely communication throughout the project

    Professional and timely communication is key to delivering a project that exceeds your expectations. I’m committed to providing a seamless experience that keeps you in the loop, respects your time, and makes the design process as smooth and stress-free as possible.

  • A fully customized landing page design

    Tailored to your brand identity: the design will be uniquely created to reflect your brand's personality, values, and style. Every visual element: colors, typography, images, and icons –will be chosen to align perfectly with your brand, creating a cohesive look that resonates with your target audience. Focused on your objectives: whether your goal is to generate leads, promote a product, drive traffic to your site, or boost sales, the landing page will be strategically designed to meet those specific objectives. The layout, call-to-action buttons, and messaging will all be crafted to guide visitors toward taking the desired action. Unique and engaging visuals: unlike generic templates, a fully customized landing page design is created from scratch to stand out from the competition. The visuals and user interface will be designed to grab attention, engage users, and leave a lasting impression, setting you apart in a crowded digital landscape. Optimized user experience (UX): the design process includes a focus on user experience, ensuring that your landing page is intuitive and easy to navigate. We’ll create a logical flow that leads visitors seamlessly through the page, maximizing the chances of conversion by making it easy for them to find what they’re looking for. Conversion-focused layout: the layout will be optimized for conversions, with strategic placement of call-to-action buttons, forms, and other elements designed to capture leads and encourage visitors to take action. Each section will be designed to keep the user journey smooth and goal-oriented.

  • Figma Source File design

    Full design: Figma source file contains all the individual elements of your landing page design, organized into layers. This means you can easily see how each component is structured, from buttons and icons to text and images. Scalable and editable file: with the source file, you have complete flexibility to make changes in the future. Whether it's updating the color scheme, changing text content, or adding new sections to your design, all edits can be done seamlessly in Figma without needing to start from scratch. Collaboration-friendly: Figma allows multiple users to work on the same file simultaneously. If you have a team of designers or developers, they can easily access and make edits to the file, streamlining the design and development process. Easy handoff to developers: Figma file includes all the necessary design specifications, such as color codes, font styles, spacing, and other details. This makes it easy for your development team to understand the design requirements and implement them accurately in code. Design components and assets: the source file will include reusable design components, such as buttons, icons, and other UI elements. These components are set up to ensure consistency across your project and can be quickly updated throughout the design if needed.

  • A responsive layout for desktop, mobile, and (optional) tablet devices

    Adapts to any screen size: a responsive layout automatically adjusts the design elements based on the screen size of the device being used. Whether your visitors are on a large desktop monitor, a tablet, or a mobile phone, the design will scale and reflow to fit perfectly, providing an optimal viewing experience. Improved user experience: responsiveness is key to delivering a seamless user experience. A responsive design ensures that users can easily navigate your landing page without having to zoom in or scroll horizontally. This helps increase user satisfaction, engagement, and the likelihood of achieving your conversion goals. Consistent branding across devices: a responsive layout maintains the visual consistency of your brand across all devices. Your colors, fonts, and visual elements will look professional and cohesive, no matter where your audience views your landing page. Future-proof design: with a responsive layout, your landing page is built to handle new and evolving devices. As technology advances and new screen sizes emerge, your design will continue to adapt, ensuring a long-lasting and future-proof solution.

  • Interactive prototype (for request)

    To enhance user engagement, the design can include interactive elements like hover effects, animations, sliders, and more. These elements will be carefully integrated to captivate your audience and make your landing page more dynamic and engaging.


Skills and tools

Web Designer

UX Designer

UI Designer

Figma

Figma