What's included

• Comprehensive marketing strategy

  Customer segmentation and targeting: Identify and define target customer segments and develop strategies to effectively reach and engage with them.

• Product positioning and messaging

  Product positioning and messaging: Develop clear and compelling positioning and messaging for the company's products or services, highlighting their unique value propositions and differentiation in the market.

• Content strategy and creation

  Content strategy and creation: Oversee the development of high-quality content across various formats (e.g., blogs, whitepapers, videos, webinars) to educate, engage, and nurture prospects and customers throughout the buyer's journey.

• Demand generation

  Demand generation: Drive demand generation activities to generate leads and opportunities for the sales team, leveraging tactics such as e-mail marketing, SEO, social media, and events.

• Collaboration with sales

  Collaboration with sales: Work closely with the sales team to ensure alignment between marketing and sales efforts, including lead handoff processes, messaging consistency, and sales enablement support.

• Market research and competitive analysis

  Market research and competitive analysis: Stay informed about industry trends, customer needs, and competitor activities through market research and competitive analysis, and use insights to refine marketing strategies and tactics.

• Budget management

  Budget management: Develop and manage the marketing budget effectively, allocating resources appropriately to achieve desired outcomes and ROI.

• Performance measurement and reporting

  Performance measurement and reporting: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives and provide regular reports and analysis to stakeholders on marketing performance and ROI.

• Customer advocacy and retention

  Customer advocacy and retention: Develop programs and initiatives to foster customer advocacy, loyalty, and retention, leveraging customer success stories, referrals, and advocacy programs.