Define brand and message that encapsulates expertise while creating specific intent based on teams core competencies.

Clarify Brand Direction

Create Brand Messaging

Overview of differentiators, opportunities

How you showcase your differentiation +evolution

Guide to using tactics to highlight your natural communication styles

Audience members + influencers, possibly sponsors

Learning process, stages, + trigger points

Optimizing tactics/channels for target market + opportunities

Aligning channels with brand identity + services

Prioritization of channels based on goals, expectations, + cost