Google Business Listing

Starting at

$

150

About this service

Summary

Creating a Google Business Listing involves setting up and optimizing the profile with accurate business details, compelling descriptions, high-quality visuals, and relevant keywords to enhance visibility. Deliverables include adding services, products, and posts, integrating booking systems, and providing tools for review management and performance tracking. This ensures the client has a professional, search-friendly presence to attract and engage local customers effectively.
I am Google Business Listing Certified.

Process

Initial Client Intake:
Client Questionnaire: Provide a detailed form to gather key business information. Include:
Business Name, Address, Phone Number (NAP)
Website and social media links
Business category and services/products offered
Operating hours and special hours
Target audience and locations served
High-resolution logo and images (if available)
Business description and key selling points
Review management preferences (e.g., tone for responses)
Follow-Up: Schedule a call to clarify any details or answer questions about the process.
2. Profile Setup:
Create or Claim the Profile:
Use the provided NAP details to create or claim the Google Business Profile.
Complete Google’s verification process (postcard, email, or phone).
Grant Access:
Add the client as the primary owner or manager of the profile for future access.
3. Content Creation
Write and Upload:
Business Description: Craft a keyword-rich, customer-friendly description.
Services/Products: Add detailed information on services or products offered.
Posts: Create at least one post for promotions, updates, or announcements.
Optimize Visuals:
Upload high-quality photos (logo, team, interior/exterior shots).
Add geotagged or optimized images if relevant.
Include videos if provided.
4. Profile Customization
Enhance Features:
Add booking or appointment integration if applicable.
Complete relevant attributes (e.g., wheelchair accessibility, free Wi-Fi).
Set up FAQs or prepopulate common questions and answers.
5. SEO and Analytics Setup
Optimize for SEO:
Use target keywords in descriptions, posts, and service listings.
Insights Dashboard:
Ensure tracking of profile metrics and explain to the client how to use the dashboard to monitor performance.
6. Client Handover
Training Session:
Walk the client through:
Editing information or hours.
Creating Google posts and managing reviews.
Viewing analytics and insights.
Deliver Documentation:
Provide a comprehensive guide covering:
Profile management tips.
Review response templates.
A checklist for regular profile updates.
7.
Feedback and Adjustments:
Gather feedback after delivering the profile.
Make any requested adjustments.
Ongoing Support:
Offer optional support for maintaining or updating the profile.

FAQs

  • What is a Google Business Listing, and why do I need one?

    A Google Business Listing (Google Business Profile) is an online profile that helps your business appear in Google Search and Maps. It increases your visibility, attracts local customers, and provides essential information like contact details, services, and reviews. It's a key tool for boosting your online presence and driving foot traffic or inquiries.

  • What information do I need to provide to create a Google Business Listing?

    To get started, you'll need: Business Name, Address, and Phone Number (NAP) Website URL Business category and services/products offered Hours of operation Photos (logo, team, exterior/interior shots) A brief business description

  • How long does it take to set up my listing?

    The setup process typically takes 1–3 business days. However, the Google verification process (via postcard, phone, or email) can take 5–14 days depending on your location and method chosen.

  • Do you handle the verification process?

    Yes, I guide you through the verification process or handle it entirely on your behalf, depending on the method required by Google. We’ll ensure your profile is verified as quickly as possible.

  • Will my listing be optimized for search engines?

    Absolutely! I use SEO techniques, such as keyword optimization in your business description, services, and posts, to help your profile rank higher in local search results.

  • Can you add my products, services, or a menu?

    Yes, I'll add detailed listings for your products, services, or menu items, complete with descriptions and pricing (if applicable), to give customers a clear understanding of what you offer.

  • What photos or videos should I provide?

    You should provide high-quality images of your: Logo Business exterior and interior Products or services in action Team or staff members You can also include short promotional videos if available.

  • Do you provide ongoing support after setup?

    Yes, I offer optional support plans for managing and updating your listing, responding to reviews, posting updates, and analyzing performance metrics.

  • How much does it cost to create a Google Business Listing?

    Service costs vary based on the scope of work: Basic Setup: $150–$500 Full Optimization Package: $500–$1,000 Premium or Ongoing Support: Custom pricing

  • What happens if my business changes locations or hours?

    You can update your address, hours, or other information anytime through the Google Business Profile dashboard. If you're enrolled in an ongoing support plan, I'll handle these updates for you.

  • Can I use the listing to collect customer reviews?

    Yes! Google Business Profiles are a great way to collect and showcase customer reviews. I also provide templates to help you respond to reviews professionally and effectively.

  • Can I track the performance of my listing?

    Yes, Google provides Insights, which show metrics like how customers found your business, the number of clicks, calls, and requests for directions. I’ll guide you on how to access and interpret these insights.

What's included

  • Setup and Access

    Account Setup: Creation or claiming of the Google Business Profile (if it doesn’t exist). Ownership Transfer or Access: Grant client ownership or manager-level access to the profile. Verification: Completion of Google's verification process (postcard, phone, email, etc.).

  • Basic Business Information

    Name, Address, and Phone (NAP): Ensure accurate and consistent information. Website Link: Add the business's website URL. Business Category: Selection of the primary and secondary categories.

  • Profile Content Creation

    Business Description: Write a compelling, keyword-optimized description of the business. Operating Hours: Accurate hours of operation, including special hours (holidays). Services: Listing of all services offered, with detailed descriptions. Attributes: Selection of relevant attributes (e.g., "Wheelchair accessible," "Pet-friendly"). Products/Menu (if applicable): Add details about products or services.

  • Visual Content

    Profile Photos: Upload high-quality images, including: Logo Cover photo Team or business interior/exterior shots Videos: Short promotional or informational videos, if available. Photo Optimization: Ensure all images are properly named and formatted for web use.

  • Enhanced Features

    Google Posts: Create at least one initial post for announcements, offers, or updates. FAQs: Add frequently asked questions and provide answers. Booking or Appointment Integration: Link to third-party booking platforms (if applicable).

  • SEO and Optimization

    Keyword Research: Incorporate keywords into descriptions, services, and posts. Geotagged Photos: Optionally use tools to embed location metadata into photos

  • Performance Tools

    Insights Access: Ensure the client knows how to track metrics like views, clicks, and searches through the Google Business Profile dashboard. Review Management System: Instructions on responding to reviews. Templates for positive and negative review responses.

  • Training and Documentation

    Walkthrough Session: Train the client on managing and updating their profile. Documentation: Provide a guide on maintaining the profile, including: How to update information or hours. How to create posts and respond to reviews. How to analyze Insights data.

  • Optional Add-Ons

    Social Media Integration: Add links to social profiles (e.g., Facebook, Instagram). 360° Virtual Tour: Arrange for a Google-certified photographer to create a virtual walkthrough. Additional Profiles: Guidance on setting up profiles on complementary platforms (Yelp, Bing Places, etc.).


Duration

3 days

Skills and tools

SEO Specialist
Search Engine Marketing
Digital Marketing Specialist
Google Apps

Industries

Local Business
Local Shopping
Local Advertising

Work with me


More services