Brand Strategy Workshop & Brand Identity Design Toolkit

Hieu Lam

(0)

Starting at

3,995

About this service

Summary

Craft a powerful and strategic brand foundation.

We'll work together to define your brand identity and develop a cohesive visual language that sets you apart.

Process

Kick-off Call: We'll discuss your brand goals and target audience.

Brand Discovery Workshop: An in-depth session to define your brand personality, values, and competitive landscape.

Mood Board Creation: Develop a visual representation of your brand's style and direction.

Logo Design & Refinement: We'll create and refine logo concepts based on your feedback.

Brand Identity Guidelines: Document outlining the proper use of your logo, colors, and fonts.

FAQs

How long does it take?
Typically 2-3 weeks.
Revisions?
Two rounds of revisions are included.
Brand messaging?
While this package focuses on visuals, I can offer messaging guidance or as an add-on service.

What's included

Brand Strategy Summary
A concise document outlining the key findings from the workshop, including your defined target audience, brand personality, and competitive positioning.
Mood Board
A visual collage representing the overall look and feel of your brand.
Final Logo Design
The perfected logo in various file formats suitable for both print and digital use (.ai, .eps, .png, .jpg).
Brand Color Palette
A defined color scheme with primary and secondary colors, along with their corresponding hex codes.
Typography Guidelines
Specifications on your chosen fonts, including font names, weights, and recommended usage.
Brand Guidelines Document
A comprehensive manual outlining the correct usage of your logo, color palette, typography, and other visual elements to ensure brand consistency.

Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer