When marketing teams struggle with competing priorities, unclear responsibilities, inefficient workflows, or inconsistent execution, the problem isn't always a lack of talent or resources. Sometimes, it's how the work is organized.

I'll evaluate your marketing team's structure, responsibilities, and existing workflows to identify operational gaps and opportunities for improvement.

Drawing on experience leading cross-functional marketing teams, managing multiple brands, and coordinating complex marketing initiatives, I'll provide an independent assessment of how your marketing function operates.

You'll receive actionable recommendations to improve accountability, streamline collaboration, establish clearer processes, and align your team's activities with business objectives.

What's included:

Marketing team structure and responsibility assessment

Campaign planning and execution workflow review

Cross-functional collaboration and approval process evaluation

Identification of operational bottlenecks and process gaps

Recommendations for improving ownership and accountability

Prioritized workflow improvement roadmap

Final deliverable:

An executive-ready Marketing Operations Audit report identifying key operational challenges, recommended workflow improvements, and three priority actions.

Designed for marketing teams of up to 10 people. Includes one primary workflow and one consolidated revision round.