What's included

• Brand Overview

  Mission statement, vision, and core values. Brand story and history. Key messaging and tone of voice.

• Logo Usage

  Primary and secondary logos. Logo variations (color, black and white, horizontal, vertical). Clear space requirements and minimum size. Dos and don'ts for logo usage.

• Color Palette

  Primary and secondary color schemes. RGB, CMYK, HEX, and Pantone values. Usage examples for different media (print, web, etc.).

• Graphic Elements

  Patterns, textures, and icons. Usage guidelines for backgrounds, overlays, and illustrations. Examples of graphical treatments and combinations.

• Stationery and Print Materials

  Business card, letterhead, and envelope designs. Brochure and flyer templates. Presentation and report templates.