To initiate a brand identity package, a collaborative process with you begins. It starts with an initial consultation, client questionnaire, and defining the project scope, followed by research and mood board creation. Design concepts are presented, refined based on client feedback, and then finalized. The package includes logo, color palette, typography, and more, along with a brand style guide. Implementation support and ongoing assistance ensure the brand identity is effectively established and maintained across various platforms. Clear communication and a thorough understanding of the client's goals and values are essential throughout this process.