What is Brand Strategy?

Your brand strategy, or brand road map, is how you (and your team) will build, shape, and share your brand. It’s the articulation of what your brand is and aspires to be, the purpose it serves, and how you communicate it to the world.

IN ESSENCE, IT'S A DOCUMENTED PLAN FOR BRAND SUCCESS.

There are 3 phases:

DISCOVERY - Take an objective look at your brand, industry, and community.

MESSAGING - Articulate who you are, what you do, and how and when to discuss it during your customer’s journey.

VISION - Identify the aesthetics that communicate your brand story.

Brand Strategy is for you if...

Your business goal is to be clear and easily reach your target market.

You don't know how to position yourself.

Your voice/visuals are all over the place.

Brand Strategy is NOT for you if...

You want to guess what works for your business without a clear plan.

You don't have big dreams or goals for your business.

You don't want to dedicate your time to connect with your target market.

"Arlina asked me thoughtful and profound questions about myself and my business. She translated these talks and values into colors, logos, and icons. When I saw what she had created, I cried! I had never had someone else be able to interpret how I felt into something so tangible and beautiful." - Jess Amira of The Wander Word