What's included

• design concept

  Be Specific: Clearly state what the deliverable is and what it will consist of. Avoid vague language that could lead to misunderstandings. Use Actionable Language: Use active voice and verbs to describe what the deliverable will achieve or provide. This helps to convey a sense of clarity and purpose. Include Measurable Criteria: Specify any measurable criteria or requirements that the deliverable must meet. This helps to establish clear expectations and criteria for success. Provide Context: Give stakeholders context for why the deliverable is important and how it contributes to the overall goals of the project. This helps to emphasize the value of the deliverable and its role in achieving project objectives. Avoid Jargon: Use language that is easily understood by all stakeholders, avoiding technical jargon or industry-specific terms that may not be familiar to everyone involved. Break Down Complex Deliverables: If a deliverable is complex or multi-faceted, consider breaking it down into smaller, more manageable components. This makes it easier for stakeholders to understand and track progress. Include Examples or Visuals: If possible, provide examples or visual representations of what the deliverable will look like. This can help stakeholders better visualize the end result and understand what to expect. Clarify Ownership and Responsibilities: Clearly state who is responsible for producing the deliverable and any dependencies or inputs required from other team members or stakeholders. Set Realistic Expectations: Ensure that the description accurately reflects what can realistically be achieved within the project constraints, including time, resources, and budget.