A+ Social Media Manager
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About this service
Summary
What's included
Social Media Management Playbook
Social Media Strategy Document: A comprehensive document outlining the goals, target audience, content themes, posting schedules, and engagement tactics tailored to the client's brand and objectives. Content Calendar: A detailed calendar specifying the dates, times, and types of content to be posted across various social media platforms. This calendar should align with the overall strategy and incorporate any relevant events or campaigns. Branded Visual Assets: Creation or selection of branded images, graphics, videos, or animations to accompany social media posts. These assets should reflect the client's brand identity and be optimized for each platform's specifications. Engaging Social Media Posts: Well-crafted and compelling social media posts tailored to the unique characteristics of each platform. These posts should aim to attract, inform, entertain, or engage the target audience while driving desired actions. Community Management Guidelines: Guidelines for monitoring and responding to comments, messages, and mentions across social media platforms. This includes strategies for managing both positive interactions and any issues or complaints that may arise. Performance Reports: Regular reports analyzing key performance metrics such as reach, engagement, click-through rates, and conversions. These reports should provide insights into the effectiveness of the social media strategy and inform future optimizations. Ad Campaigns (if applicable): Creation and management of paid advertising campaigns on social media platforms, including ad copy, targeting parameters, budget allocation, and performance tracking. Influencer Partnerships (if applicable): Identification and collaboration with relevant influencers or brand ambassadors to amplify the client's message and reach a wider audience. Crisis Management Plan: A plan outlining procedures for handling social media crises or negative publicity, including escalation protocols, messaging strategies, and post-incident analysis. Training and Handover: If desired, training sessions or documentation to empower the client's internal team to maintain and continue the social media strategy independently. Additionally, a smooth transition and handover process for any ongoing support or maintenance.
Example projects
Skills and tools
Social Media Manager
Social Media Marketer
Social Media Strategist
TikTok
YouTube
Industries