Corporate Brand Evolution: Assessment & Redesign Service

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About this service

Summary

The Brand Assessment & Refresh Service is tailored for small to mid-sized corporations that need to evolve their existing brand identity to keep pace with their growth. By pairing a detailed brand assessment with a focused rebranding process, I help you enhance your visual identity, ensuring it resonates with your target audience and reflects your company’s current and future goals. This service is ideal for businesses looking to refresh their brand without starting from scratch.

What's included

  • Brand Assessment Report

    A thorough evaluation of your current brand identity, including strengths, weaknesses, and areas for improvement. This report includes an analysis of your visual identity, brand messaging, and how your brand is perceived by your target audience. The assessment serves as the foundation for your rebranding strategy, offering actionable insights and recommendations for enhancing your brand’s impact.

  • Refreshed Brand Identity Package

    An updated visual identity package that builds on your existing brand elements, refining your logo, color palette, and typography to better reflect your company’s growth and market position. Delivered as high-resolution files (AI, EPS, PNG, SVG) for both print and digital use. Includes a refreshed primary logo design with up to two variations, an enhanced color palette, and updated typography. Two rounds of revisions are included to ensure the new design aligns with your vision.

  • Updated Brand Guidelines

    A comprehensive brand guidelines document that reflects your refreshed visual identity. This document provides clear instructions for using your updated brand elements consistently across all platforms. The guidelines cover logo usage, color specifications, typography standards, and best practices for maintaining brand consistency in all communications and marketing materials.

  • Optional: Corporate Stationery Redesign

    Depending on your needs, I can create a redesigned corporate stationery that incorporates your refreshed brand identity, including business cards, letterhead, and email signature. This ensures all formal communications reflect your updated branding. This is an optional service that can be included at an additional cost.

  • Optional: Social Media & Digital Asset Update

    A set of refreshed digital assets, including social media profiles, cover images, and post templates that align with your updated brand identity. This helps you maintain a consistent and professional presence online. Delivered in web-optimized formats (JPEG, PNG). This is an optional service that can be included at an additional cost.


Skills and tools

Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD

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