Crafting Brands with Purpose

Starting at

$

499

About this service

Summary

Providing comprehensive brand identity design services, focusing on aligning the brand with its target audience and creating a cohesive and compelling visual presence.

Process

Research and Strategy: Understand the your business, audience, and objectives to develop a strategic foundation for the brand identity.
Visual Exploration: Brainstorm and sketch initial concepts for the logo, typography, and color palette.
Concept Development: Refine concepts digitally and create multiple design options for presentation.
Feedback and Refinement: Gather feedback and iterate on designs to ensure alignment with brand objectives.
Finalization: Obtain approval on the chosen concept and prepare final deliverables, including logo files and brand guidelines.
Implementation and Launch: Assist the client in implementing the new brand identity across various platforms and announce its launch.
Evaluation: Monitor the effectiveness of the brand identity and gather feedback for potential future iterations.

What's included

  • Brand Identity Design

    Brand Strategy Document: A comprehensive document outlining the brand's positioning, values, personality, target audience, and competitive landscape. Logo Design: The primary visual representation of the brand, including various file formats (e.g., vector files, raster files) for different applications. Brand Guidelines or Style Guide: A detailed document defining how the brand identity should be applied across different mediums, including guidelines for logo usage, color palette, typography, imagery, tone of voice, and brand messaging. Color Palette: A selection of primary and secondary colors that represent the brand's identity, accompanied by color codes (e.g., HEX, RGB, CMYK) for consistency in digital and print applications. Typography Recommendations: A curated selection of fonts or typefaces that complement the brand's personality and enhance readability across various communication channels. Brand Imagery Guidelines: Guidelines for selecting and using visual elements, such as photography, illustrations, or icons, that align with the brand's aesthetic and storytelling approach. Stationery Design: Design templates for essential business stationery items, such as business cards, letterheads, envelopes, and email signatures, featuring the brand's logo and visual elements. Brand Collateral: Design assets for additional branded materials, such as brochures, flyers, presentations, social media graphics, packaging, signage, and promotional merchandise. Digital Assets: Graphics and templates optimized for digital platforms, including social media profile images, cover photos, website headers, and email templates. Brand Application Mockups: Visual representations or mockups of the brand identity applied to various real-world sc


Duration

3 weeks

Skills and tools

Graphic Designer
Logo Designer
Packaging Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Industries

Graphic Design

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