Website Content Management
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About this service
Summary
Content Strategy Document
Goals Identification: Establishing clear objectives for the content, such as brand awareness, lead generation, or thought leadership.
Audience Research: Defining and understanding the target audience, their needs, preferences, and behaviors.
Tone and Voice Development: Crafting a unique voice for the brand that resonates with the audience and stands out in the market.
Content Pillars Formation: Identifying key themes or topics around which all content will revolve to ensure consistency and focus.
Performance Metrics Selection: Determining which KPIs will be used to measure the success of the content strategy.
Editorial Calendar
Content Mapping: Aligning content with business milestones, marketing campaigns, and industry events.
Scheduling: Planning the timing and frequency of content releases.
Responsibility Allocation: Assigning tasks and responsibilities to team members or stakeholders.
Workflow Process: Setting up the approval and revision process before publication.
SEO Audit Reports
Current Content Evaluation: Assessing the existing content for SEO effectiveness.
Technical SEO Analysis: Checking the website’s technical setup that affects its visibility to search engines.
On-Page Optimization: Reviewing and suggesting improvements for meta tags, headings, keywords, and other on-page elements.
Off-Page Factors: Analyzing backlink profiles and recommending strategies for improvement.
Actionable Recommendations: Providing a prioritized list of SEO tasks to improve ranking.
Guidelines for Clients
Information Sharing: Clients should be prepared to provide detailed information about their brand, services, target audience, and any previous content and SEO efforts.
Collaboration: Clients should designate a point of contact for efficient communication and approvals to ensure the project stays on track.
Review and Feedback: Clients should agree to timely review drafts and provide feedback so that content can be optimized and published according to schedule.
Flexibility: Clients should be open to iterative improvements based on performance data and market trends.
Commitment: Successful content strategy and SEO require time and patience; clients should be prepared for a long-term commitment to see the best results.
What's included
Content Strategy Document
A comprehensive plan outlining content goals, target audience, tone of voice, content pillars, and performance metrics.
Editorial Calendar
A detailed schedule of when and where content will be published, including deadlines and responsible parties.
SEO Audit Reports
Analysis of current content and structure with recommendations for optimization to improve search engine rankings.
Skills and tools
SEO Content Manager
Copy Strategist
Content Research
Ahrefs
Google Drive
Surfer SEO
Trello
WordPress
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