Professional branding design logo, identity, and more

Claudio G.

Starting at

1,000

About this service

Summary

I offer professional logo design and simple brand guides to help businesses create a strong and memorable identity. With a focus on clean, creative, and personalized designs, I ensure your brand stands out and resonates with your target audience. My attention to detail and commitment to delivering unique, high-quality work set me apart from the rest.

Process

Complete Branding & Brand Guidelines Process

(From Start to Finish)

📌 PHASE 1 — Discovery & Research (Brand Discovery)

Before opening any design software, Wee need to deeply understand the brand.

Step 1.1 — Client Briefing

Gather detailed information about the company:

Mission, vision, and core values

Target audience

Brand tone of voice

Competitors

Business goals

Products or services offered

Tools: Google Forms, Notion, or Miro for structured briefings.

Step 1.2 — Market Research

Analyze direct and indirect competitors

Identify industry trends

Understand target audience expectations

Collect visual references from Behance, Dribbble, and Pinterest

Step 1.3 — Brand Positioning & Personality

This defines the strategic foundation of the branding:

Brand value proposition

Personality traits (e.g., fun, luxurious, serious, creative)

Brand archetype (e.g., Hero, Creator, Caregiver, Rebel)

Unique selling points

📌 PHASE 2 — Visual Identity Strategy

Step 2.1 — Moodboard Creation

Gather images, typography, color palettes, and styles that represent the brand’s essence

Validate the visual direction with the client before starting design

Recommended tools: Figma, Miro, Pinterest, or Milanote.

Step 2.2 — Color Palette Definition

Select primary, secondary, and supporting colors

Ensure proper contrast and readability

Align emotional meaning of colors with the brand’s personality

Step 2.3 — Typography Selection

Choose main and secondary typefaces

Define their usage: headings, subheadings, body text, and highlights

Ensure legibility and consistency across digital and print materials

Step 2.4 — Logo Design

Develop multiple logo concepts based on research and the moodboard

Choose the appropriate style: typographic, symbol, icon, or combination

Test different proportions, variations, and applications

Create alternative versions:

Primary (horizontal/vertical)

Simplified (icon or monogram)

Monochrome

Responsive (optimized for mobile)

Step 2.5 — Supporting Graphic Elements

Create patterns, textures, icons, and shapes that complement the identity

These enhance visual consistency across all brand applications.

📌 PHASE 3 — Building the Brand Guidelines

Once the visual identity is ready, document everything to ensure brand consistency.

The Brand Guideline Should Include:

Introduction & Purpose

Briefly explain the brand’s essence

Mission, Vision & Core Values

Brand Personality & Tone of Voice

Include examples of brand communication

Logo Usage

Approved versions & prohibited uses

Clear space & minimum size

Color Palette

HEX, RGB, CMYK, and Pantone codes

Typography Guidelines

Hierarchy and proper applications

Supporting Visual Elements

Application Examples

Business cards, packaging, social media, banners, etc.

Digital Media Guidelines (if needed)

Filters, overlays, image treatments

Print Media Guidelines (if needed)

Paper types, finishes, margins, and grids

Recommended tools for guideline creation: Figma, Affinity Publisher, Adobe InDesign, or Canva Pro.

📌 PHASE 4 — Delivery & Implementation

Step 4.1 — Prepare Final Assets

Deliver logo files in SVG, PNG, PDF, EPS, and JPG formats

Provide typography files, color palettes, and supporting assets

Export the Brand Book in a professional PDF format

Step 4.2 — Client Training & Support

Explain how to properly use the brand guidelines

Offer assistance during the implementation phase to maintain consistency

📌 PHASE 5 — Brand Maintenance & Evolution (Optional)

Branding doesn’t end with delivery:

Monitor how the brand is applied

Update guidelines when new products, campaigns, or channels are introduced

Expand the identity system when needed

Process Summary Table

Phase Goal Deliverables

1. Discovery Understand the brand & audience Briefing + Research

2. Strategy Define brand personality & style Moodboard + Brand Positioning

3. Design Create full visual identity Logo + Colors + Typography

4. Guidelines Document usage rules Brand Book (PDF + assets)

5. Delivery Ensure implementation success Final files + client support

FAQs

What is included in a brand style guide?
A brand style guide includes your logo, color palette, typography, and guidelines for using these elements to maintain a consistent look.
How many revisions are included?
All packages include up to 3 revisions. Additional revisions can be purchased as gig extras.
Can you design other branding materials?
Yes! I can design brochures, flyers, packaging, and more. Message me for a custom offer.

What's included

Basic Package
Deliverables: Logo design + Color palette + Typography Delivery Time: 3 days
Standard Package
Deliverables: Logo design + Brand guide + 2 social media templates Delivery Time: 5 days
Premium Package
Deliverables: Full brand identity (logo, guide, templates, business cards) Delivery Time: 7 days

Recommendations

(5.0)

Simone Claridge • Qigong Magic, LLC

Client • Aug 5, 2025

Recommended

Working with Claudio has been an outstanding experience. He brings a rare mix of precision, creativity, and professionalism. Claudio supported the layout of the book-translation project with care, clarity, and technical expertise in Affinity Publisher. He communicates clearly, adapts smoothly to evolving needs, and integrates feedback with ease. He is reliable, kind, and deeply committed to quality. I highly recommend him for any layout or publishing project that values both beauty+precision.

Duration

1 week

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer