Digital Marketing Strategy
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About this service
Summary
What's included
Customized Digital Marketing Strategy Document
* A detailed plan outlining marketing goals, target audience profiles, key messages, content themes, and specific tactics. * Timeline for implementation and expected milestones.
SEO Audit and Strategy
* Comprehensive SEO audit report covering on-page, off-page, and technical SEO. * Keyword strategy based on keyword analysis to identify high-value keywords that align with business goals.
Competitor Benchmarking Report
* Analysis of top competitors’ digital presence and tactics. * Insights on industry positioning to uncover opportunities for differentiation.
Content and Keyword Calendar
A monthly content and keyword calendar to guide content creation that aligns with SEO goals and audience engagement strategies.
Campaign Execution Plan
* Step-by-step campaign rollout plan with channels, content types, and action items. * Defined KPIs to track campaign progress and measure impact on visibility, engagement, and conversion rates.
Monthly Performance Reports
* Detailed analytics reports showing organic traffic, engagement, and conversion data. * Insights on ROI and opportunities for further optimization.
ROI Projection and Analysis
* Projections for potential increases in traffic and engagement, with anticipated sales growth based on campaign metrics. * Regular analysis of ROI to ensure that the strategy continues to align with your business objectives and adapt to performance data.
Skills and tools
Marketing Strategist
Business Strategist
Gmail
Google Ads
Google Analytics
SEMrush
Slack
Industries