Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers' minds. This service would help whoever buying it to give their product or brand an ideal identity. I would provide brand style guidelines in addition to the logo and other deliverables to enable clients understand the branding process better. Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers' minds. This service would help whoever buying it to give their product or brand an ideal identity. I would provide brand style guidelines in addition to the logo and other deliverables to enable clients understand the branding process better.