Brand Identity Design | Brnad Strategy + Brand Design

Hamza Zulfiqar

(0)

Starting at

500

About this service

Summary

As a brand designer, I provide a comprehensive "From Brand Strategy to Brand Identity" service to build a brand that makes an impact. This service combines both brand strategy and brand identity to ensure your business stands out and resonates with your audience.

Why Both Matter:

Brand Strategy: This is the blueprint for your brand. It defines your vision, mission, and core messages, guiding all your branding efforts. A clear strategy helps you understand your market, and target audience, and how to communicate your values effectively.

Brand Identity: This is how your brand looks and feels. It includes your logo, colour palette, typography, and other visual elements. A strong brand identity brings your strategy to life, creating a memorable and cohesive image across all platforms.

By combining these two elements, we ensure that your brand not only looks great but also communicates your core values clearly and effectively. Let’s work together to create a brand that stands out and connects with your audience. Contact me to get started!

Process

Discovery and Research: We start with an initial consultation to understand your business and goals, followed by market research and a brand audit to gather insights and identify opportunities.

Contract and Payment: We finalize the contract and require a 50% upfront payment to commence the project.

Brand Strategy Development: We define your brand’s vision, mission, values, and create a positioning statement and messaging framework to guide your brand’s direction.

Brand Identity Design: We develop multiple logo concepts and a complete visual identity, including color schemes and typography. We refine the designs based on your feedback and deliver final files in various formats.

Print and Digital Materials: We design essential materials such as business cards, letterheads, and social media graphics, and create templates for consistent use of your brand identity.

Brand Guidelines and Handover: We prepare a comprehensive brand guidelines document, review it with you, and provide all design files and documents, offering support for any immediate questions.

Final Payment: The remaining 50% deposit is required upon delivery of the final files.

What's included

Complete Brand Book
Brand Strategy Development A comprehensive brand strategy document, including a detailed market research report, competitor analysis, target audience profiling, vision, mission, values statements, brand positioning statement, key brand messages, brand voice and tone guidelines, and taglines and slogans. This deliverable ensures that your brand has a clear, strategic foundation that guides all subsequent design and communication efforts. Logo and Visual Identity Multiple logo concepts with final versions provided in various formats (AI, EPS, PNG, JPEG), including black and white versions, along with a cohesive visual identity system. This includes a primary and secondary color palette with color codes (HEX, RGB, CMYK), primary and secondary fonts with typography hierarchy and usage guidelines, and consistent visual elements and patterns, iconography, and imagery guidelines. These elements will create a strong visual foundation for your brand, ensuring consistency and recognition across all platforms. Print and Digital Design Design of essential print and digital materials, including business cards, letterhead, social media graphics (e.g., profile and cover images, post templates), and marketing collateral such as brochures, flyers, and posters. These materials will ensure that your brand is professionally represented in both print and digital formats, enhancing your brand's presence and reach. Brand Book Document A comprehensive brand book that provides detailed instructions for the use of your logo, color palette, typography, and visual elements. This document will include templates for consistent application across various media, ensuring that anyone involved in your brand's communications maintains a cohesive and professional appearance. The book will serve as a reference to maintain brand consistency, helping to preserve the integrity and recognition of your brand.

Example projects