What's included

• Discovery Consultation

  A quick chat so we can meet and learn about each other a bit more. We'll establish your goals, how to achieve them and your brand strategy.

• Brand Deep Dive

  A questionnaire will be provided to help us both dive deep into and understand your brand values, mission, and target audience. We'll also explore the competitive landscape, providing invaluable insights to shape your brand identity.

• Research & Moodboards

  We'll then put together some moodboards, each with its own unique look and feel to help give you an idea of the intended direction along with some competitor and market landscape research.

• Logo Variations

  We will then provide several logo variations for your brand, including a primary logo, an alternate logo and an iconmark logo (if necessary). The number of variations may vary depending on your project. If you require more than three variations, just let us know!

• Visual Identity Development

  From the logo variations, we will begin crafting the visual identity including comprehensive and cohesive typography options, colour palette, iconography style, graphic patterns, animated assets and logos.

• x2 Revisions

  Ideally, we'll be on track to meeting your brand goals but if needed, in the following few days we can gather feedback and make small edits so it hits the mark even more.

• Supporting Graphics

  Any additional graphics or illustrations. This can be anything as simple as any hand drawn elements, doodles, bespoke drawings etc. Visual representations of how your brand identity will appear in real-life scenarios. These mockups help you visualize the potential applications of your brand identity.

• Style Guide & Assets

  Putting it all together! A detailed brand guideline pack to serve as a reference to help ensure brand integrity and consistency moving forward for you and future designers.