Brand Strategy and Design

Kate Kight

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About this service

Summary

Whether you need a brand strategy from the ground up, or clearer brand guidelines as you expand, I'll work to tell the story of your company from concept to color palette.

I love finding the unique personality of every brand - not only for the stories we uncover, but the pieces of a brand that make it stand out are often what most excite employees and founders about their company. I believe in creating a brand that makes everyone excited to get to work - whether that's pride in pitching to journalists from our press kits, joy in creating TikToks from scripts we've written together, or satisfaction at seeing a beautiful company logo on the wall.

What's included

Logo Design
A logo tells the story of your brand at a glance. Whether you need a tune-up or are starting from scratch, creating a logo requires a combination of art, science, and inspiration that I love to bring to every project.
Brand Guidelines
More than hex codes, brand guidelines should serve as your guardrails and your inspiration. I create easy-to-implement and well defined brand guidelines that tell the story of your brand and inspire everyone from your CEO to your newest intern to get on message.
Content Starter Pack
Whether it's aticles written in your brand voice, a collection of stock photography at your fingertips, or a series of templates for TikTok, having a starter pack for your brand is critical to keep your momentum up! Completely customizable, we'll work together to figure out what will best position your brand and team for success.

Example projects