What's included

• Discovery & Direction

  A dedicated kick-off call to define the project scope, creative direction, and stylistic preferences.

• Logo System (3 Concepts)

  Three distinct, custom logo concepts presented for initial review, each built to be scalable and memorable. This includes primary, secondary, and logomark variations.

• Color Palette & Usage

  A professionally curated color system including primary and secondary colors, complete with HEX, RGB, and CMYK codes for consistent application across all digital and print media.

• Typography System

  Selection of primary and secondary typefaces with defined usage rules for headings, body copy, and digital/print applications to establish a cohesive brand voice.

• Brand Imagery Direction

  Guidelines and examples for photography, illustration, or graphic elements that complement the visual identity and enhance overall brand communication.

• Social Media & Digital Templates

  3 Branded templates (optimized for platforms like Instagram, LinkedIn, etc.) to ensure immediate, consistent visual representation in your digital channels.

• Essential Stationery Suite

  Design templates for core business assets (Business Card, Envelopes, and Letterhead design). Additional stationery/collateral items are available upon request with an additional invoice.

• Visual Identity Guideline

  A clear, professional document outlining how to use all the new visual elements correctly, covering logo usage, color hierarchy, typography rules, and image style.

• Final Production Files

  Delivery of all approved logo and design assets in vector (.AI, .EPS) and high-resolution raster (.PNG, .JPG) formats.

• Revision Cycles

  Up to 3 rounds of comprehensive revisions are included post-initial concept presentation to refine and finalize the design.