What will the process look like?

1. Initial Meeting: We'll start with an introductory meeting to acquaint ourselves with your brand.

2. Needs and Goals Assessment: We'll delve into your brand's specific requirements and objectives.

3. Timeline Creation: Together, we'll establish a timeline that aligns with your goals.

4. Mood Boards: After gathering the juicy information through a branding questionnaire, I'll present two thoughtfully curated mood board concepts for your selection. This will allow you to choose the one that best aligns with your preferences and vision

5. Logo Development: Once we've decided on the creative direction, I'll begin crafting initial logo concepts. We'll collaborate closely, sharing sketches and evaluating options to select the design that best serves your brand identity.

6. Visual Elements: I will vectorize the chosen logo and develop the branding color paletteand typography, ensuring consistency in the design theme and the brand's aesthetics.

7. Revisions and Refinement: We'll work together to refine and polish all elements to ensure they meet your satisfaction.

8. Signing off: Upon the sign-off, you'll receive your new logo, branding color palette, associated typeface, and basic usage guidelines.

FAQS

1. What are mood boards, and why do I need them?

Mood boards are visual collages that provide inspiration and direction for the design style or theme. They help you choose a design concept that aligns with your brand's personality.

2. How many logo concepts will I receive?

This package includes the development of the initial logo concepts stage, In this stage I'll share between 3 to 6 rough sketches of the logo with you, explaining the ideas and decisions behind them. We'll then select the one with the best potential, proceed further, and vectorize it.

3. What if I'm not satisfied with the logo or other elements?

I am dedicated to ensuring the utmost satisfaction of my clients. The process by which I create visual identities is akin to constructing a sturdy wall, one brick at a time. Initially, we will collaboratively agree on the overall style or theme for the final identity. Subsequently, I will seek your approval for logo sketches and other visual identity components. This sequential approach not only streamlines the design process but also facilitates our ability to address any issues as they arise during the draft stage, rather than in the final product. Rest assured, this methodology ensures that the end result will meet your expectations and preferences.

4. What if I need additional design work or branding services beyond this package?

Every package I offer is completely customizable. All I want to hear from you is what your vision is and together we can create a custom package that meets your vision

5. What file formats will I receive for the logo and other design elements?

You'll receive a set of files suitable for both print and digital use, ensuring you have the right formats for various applications.

WHAT'S INCLUDED

Creative Direction (2 Mood boards)

A mood board is a collection of typography, logos, color palettes, images, and other elements curated to inspire and guide the final design style or theme.

Logo Design (Primary & Secondary)

A custom logo design including the primary & secondary variations.

Branding color palette

A set of primary colors tailored to your brand's personality & attributes.

Associated Typeface

An associated typeface for your brand to use on marketing collaterals and communications to enhance your brand recognition.

Usage guide 1-Pager

A 1-page guide that explains how to effectively utilize your new shiny logo, color palette &typography.

Logos file kit

All the necessary files for Print & Digital uses.

2 Revisions

2 rounds of possible changes