Brand Identity

Khushi Shah

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About this service

Summary

The specific deliverables that a client receives from this service can vary depending on the scope of the project and the client's needs. However, here are some common deliverables that clients can typically expect from a brand designer:

Logo Design: This is often the most recognizable element of a brand. The client will receive various versions of the logo, including high-resolution files suitable for both print and digital use. These may include color variations, black and white versions, and different file formats (e.g., PNG, JPEG, EPS, SVG).

Brand Identity Guidelines: These guidelines outline how the brand should be presented consistently across different media and materials. They typically include rules for logo usage, color palettes, typography, and any specific design elements that make up the brand's visual identity.

Stationery and Collateral: Depending on the project, the client may receive designs for business cards, letterheads, envelopes, and other branded stationery. They might also get templates for presentations, brochures, or other marketing collateral.

Website Design: If the branding project includes web design, the client will receive design mockups or prototypes for the website's homepage and possibly other key pages. These will show how the brand's visual identity translates to the online space.

Social Media Assets: Brand designers may create profile images, cover photos, and post templates for various social media platforms to ensure consistent branding online.

Packaging Design: For products, clients may receive packaging designs that incorporate the brand's visual identity.

Advertising Materials: This could include designs for print ads, online ads, banners, and other promotional materials.

Custom Illustrations or Graphics: Depending on the brand's needs, custom illustrations or graphics may be part of the deliverables.

Photography Style Guidelines: If photography is an important part of the brand, the designer may provide guidelines on the style of photography that should be used to maintain brand consistency.

Brand Presentation: The designer may create a presentation or document that explains the brand's design choices, color meanings, typography usage, and overall design philosophy.

Final Design Files: Clients should receive all the source files for the designs, which may include vector files, Photoshop files, or other formats depending on the software used.

Revisions: Clients should also expect a reasonable number of revision rounds as part of the design process to ensure the final deliverables meet their satisfaction.

It's crucial for clients to communicate their specific needs and expectations with the brand designer at the beginning of the project to ensure they receive the appropriate deliverables tailored to their brand's requirements. Additionally, the scope and nature of the project can influence what is included in the final deliverables.

What's included