• Brand moodboard
• 2 initial logo concepts
• Primary logo
• Secondary logo variation
• Brand mark / icon where appropriate
• Primary and accent colour palette
• HEX, RGB and CMYK colour values
• Primary and secondary typography
• Typography hierarchy
• Supporting graphic elements or patterns
• Visual and image direction
• 3 branded mockups
• Mini brand guidelines
• Final logo files in PNG, SVG and PDF
• Web and high-resolution exports
• 2 revision rounds