What's included

• Comprehensive Content Planning:

  - Strategic planning of content calendars on a quarterly and annual basis to align with business goals and marketing objectives. - Tailored content schedules that account for seasonal trends, industry events, and audience preferences, ensuring a consistent and cohesive narrative.

• Holistic Content Strategy:

  - Development of overarching content strategies that encompass various platforms and channels to maximise reach and engagement. - Integration of content pillars, themes, and formats to maintain brand consistency while catering to diverse audience segments and stages of audience journey(s).

• Targeted Copy Strategy:

  - Crafting compelling copy that resonates with your audience and drives desired actions, whether it's conversions, sign-ups, or brand affinity. - Implementation of persuasive messaging frameworks and tone of voice strategies that reinforce brand identity and foster emotional connections.

• Distinctive Brand Voice:

  - Definition and refinement of brand voice guidelines to ensure consistency across all communication touchpoints, from social media posts to email campaigns. - Customisation of brand voice to suit different platforms and audience demographics while maintaining authenticity and relevance. - Creation of detailed content guidelines and Tone of Voice (TOV) documents that serve as reference materials for internal teams and external collaborators. - Clear directives on language usage, style preferences, and communication best practices to uphold brand integrity and messaging coherence.

• Content Audit & Strategic SEO Optimisation:

  - Conducting comprehensive content audits to evaluate existing assets, identify gaps and opportunities, and inform future content strategies. - Detailed analysis of content performance metrics, audience engagement data, and competitive benchmarks to refine content approaches and drive continuous improvement. - Implementation of SEO best practices to enhance content visibility and organic search rankings, including keyword research, on-page optimisation, and metadata enhancement.