Visual identity design for new businesses & startups

Abdul Haseeb

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About this service

Summary

I provide a comprehensive range of services that help businesses establish a strong and recognizable brand presence. These services include:

Brand strategy development: I'll be working closely with you to understand your goals, target audience, and unique selling proposition. This helps me develop a strategic brand foundation that guides all aspects of the brand identity design.

Logo design: I create visually appealing, memorable, and scalable logos that represent the core essence of the brand. I consider factors like typography, color psychology, and symbolism to craft logos that are both distinctive and meaningful.

Brand style guide development: I create comprehensive brand style guides that outline the consistent use of brand elements across all marketing materials and touchpoints. This includes guidelines for logo usage, color palette, typography, imagery, and messaging.

Branding collateral design: I design a wide range of branding collateral, including business cards, letterheads, brochures, packaging, and website graphics. I ensure that all branding collateral adheres to the brand style guide and reinforces the brand identity.

Brand voice and tone development: I help businesses establish a consistent and engaging brand voice and tone across all communication channels. This ensures that the brand communicates its personality and values effectively to its target audience.

Brand messaging development: I develop clear and concise brand messaging that captures the essence of the brand and resonates with the target audience. This messaging is integrated into all aspects of the brand's communication, from marketing campaigns to customer service interactions.

Brand storytelling: I help businesses craft compelling brand narratives that showcase their values, mission, and unique story. This storytelling is incorporated into marketing materials, social media content, and customer interactions to create a deeper connection with the audience.

Brand experience design: I consider the overall brand experience, ensuring that all touchpoints, from packaging to customer service, align with the brand identity and evoke the desired emotions in the target audience.

What's included

Logo (with source files)
This won't be just another logo generated from AI or some 'canva' designer. This logo will actually improve the brand identity, beside looking awesome.
Color palette
A color palette with complete usage guide.
Typography
A complete typography guide along the brand font(s).
Stationary designs (optional)
(Optional) A complete corporate stationary kit for your brand
Social media kit (optional)
(Optional) A complete social media kit for your brand, including header images, profile pictures, social media post templates.

Example projects