Brand Identity

Carlos Pedro

Starting at

1,300

About this service

Summary

Let me help you elevate your brand through my Brand Identity service.

Through a detailed plan I'll help you develop your vision by building a comprehensive guideline system focused on logo design, color palette selection, typography, iconography and applications.

Process

The first step in the process is meeting with the client to discuss the project, after receiving a briefing for what is needed we start developing the necessary information that will be compounded into visual media.

Focusing on the Vision, mission and Values of the client, and developing these as the business core, we translate these into visual content with the logo and sub-mark creation, alongside options for the color palette and typography.

This process has a maximum of two rounds of revisions and after the final one we advance to final design of the logo and sub-mark, development of iconography and patterns exclusive to the brand.

Finally we develop the brand applications through mock-ups, to showcase the brand in action.

What's included

LOGO
Three folders with PNG, SVG and PDF files of the approved logo, in black and white, colors, with and without backgrounds, for use online or in print projects.
SUB-MARK
Three folders with PNG, SVG and PDF files of the approved logo, in black and white, colors, with and without backgrounds, for use online or in print projects.
COLOR PALETTE
One folder with the chosen color palette, and it's variations, for your brand in ASE and PNG ready for print and online use.
ICONOGRAPHY
One folder with the developed iconography for your brand, in black and white, and color variations, in PNG and SVG ready for print and online use.
TYPOGRAPHY
One folder with the chosen fonts, and their variations, in their OTF and PNG ready for print and online use.
BRAND APPLICATIONS
One folder with a myriad of mock-ups showcasing the Brand in action, in PDF and PNG ready for print and online use.
BRAND GUIDELINES
One folder with two files: Brand Book and Brand Poster. Both showcasing, in different levels of detail, the guidelines for proper use of the Brand's visual elements. In PDF and PNG formats, ready for print and online use.
ILLUSTRATOR FILE
One folder with the illustrator file of your brand assets, organized by type and ready to be used in your daily work.