Professional Brand Design + Strategy Design by Paul Zana

Professional Brand Design + Strategy Design

Paul Zana

Starting at

/hr

About this service

Summary

My Approach

Using an integrated and strategic approach(The Process) you will work with me to design and implement your brand. Here's the overview of The Process;

Conducting Research

We will conduct qualitative research, focused on learning and understanding your business to ensure that the solutions are linked to business goals and strategies.

Clarifying Strategy

All the learnings from the research and audits will be distilled into a big idea(s), This will be the core of how we make design decisions.

Visual Identity

At this phase, we will carry out a continual process that seeks to integrate visual, and verbal concepts with form and aesthetics.

Creating Touchpoints

At this phase, we'll focus priority on refining and finalizing the elements of the identity and creating signatures at each touchpoint.

Managing Assets

At this phase, we'll create guidelines and measures to help the brand stay coherent. We will develop brand books and corporate brand style guides/manuals.

What's included

Discovery
• We'll jump on a call to best understand your vision • We'll do a brand audit to best understand your vision
Brand Strategy Design
• We'll run a segmentation and audience targeting exercise to understand the market and audience • We'll run a positioning exercise to define how to position your brand in the market
Visual Identity Design
• We'll design a Logo • We'll define your brand Color, Typography, and Iconography • We'll define your visual system
Touchpoints Design
• We'll handle your Print Collateral: Business Cards, Letterheads, Envelopes, Tees, and Shirts, Poster Layout, Vehicle livery, Point of Sale/Office, Signage, Backdrop and Pullup banners, Mugs, Stickers, Notebooks and Pens, Package/Label design * We'll handle your Digital Branding: Facebook, Instagram, LinkedIn, Twitter channel assets, Email signature, Presentation Decks, Newsletters Impression, Website - Home page Impression, Poster Layout • We'll handle your branding requests
Brand System Design
• We'll design your Brand Style Guidelines • We'll help you implement your brand post-launch/delivery, for only 20 days

Example projects

Lifestyle sports brand design

Skills and tools

Brand Designer

Adobe After Effects

Adobe Illustrator

Adobe Photoshop

Figma

Grammarly