Graphic Design for Brands with Aesthetic DepthMarianna Caliandro
I design refined visual identities that go beyond aesthetics — blending art direction, strategic clarity, and emotional depth. From custom logos to full brandbooks, I build visual systems that feel elevated, consistent, and ready to grow across platforms.
What's included
Primary Logo + Variations
Design of a custom logo that reflects your brand’s tone and positioning, including simplified, monochrome, and responsive versions for different uses.
Visual Identity System
A cohesive visual language including color palette (HEX, RGB, CMYK), typography pairings (web-safe and print), spacing rules, and graphic style references.
Moodboard & Visual Direction
A curated visual moodboard that defines the aesthetic tone of the brand, including references for color, texture, typography, and art direction. This serves as the visual foundation for the full identity or logo development.
Complete Brandbook (PDF)
A professionally designed, fully branded guideline document including logo rules, visual direction, use cases, tone of voice suggestions, and social applications.
Social & Digital Brand Applications
Design of selected brand elements applied to digital channels: Instagram post templates, highlight icons, story covers, or branded layouts.
Final Files & Export Kit
Delivery of all files in web/dev-ready formats (SVG, PNG, PDF, JPG), plus editable source files (if agreed). Organized folders for easy integration across platforms.
Starting at$650
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Graphic Designer
Logo Designer
Packaging Designer
Service provided by
Marianna Caliandro Milan, Italy
Graphic Design for Brands with Aesthetic DepthMarianna Caliandro
Starting at$650
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Graphic Designer
Logo Designer
Packaging Designer
I design refined visual identities that go beyond aesthetics — blending art direction, strategic clarity, and emotional depth. From custom logos to full brandbooks, I build visual systems that feel elevated, consistent, and ready to grow across platforms.
What's included
Primary Logo + Variations
Design of a custom logo that reflects your brand’s tone and positioning, including simplified, monochrome, and responsive versions for different uses.
Visual Identity System
A cohesive visual language including color palette (HEX, RGB, CMYK), typography pairings (web-safe and print), spacing rules, and graphic style references.
Moodboard & Visual Direction
A curated visual moodboard that defines the aesthetic tone of the brand, including references for color, texture, typography, and art direction. This serves as the visual foundation for the full identity or logo development.
Complete Brandbook (PDF)
A professionally designed, fully branded guideline document including logo rules, visual direction, use cases, tone of voice suggestions, and social applications.
Social & Digital Brand Applications
Design of selected brand elements applied to digital channels: Instagram post templates, highlight icons, story covers, or branded layouts.
Final Files & Export Kit
Delivery of all files in web/dev-ready formats (SVG, PNG, PDF, JPG), plus editable source files (if agreed). Organized folders for easy integration across platforms.
$650