What's included

• Primary Logo + Variations

  Design of a custom logo that reflects your brand’s tone and positioning, including simplified, monochrome, and responsive versions for different uses.

• Visual Identity System

  A cohesive visual language including color palette (HEX, RGB, CMYK), typography pairings (web-safe and print), spacing rules, and graphic style references.

• Moodboard & Visual Direction

  A curated visual moodboard that defines the aesthetic tone of the brand, including references for color, texture, typography, and art direction. This serves as the visual foundation for the full identity or logo development.

• Complete Brandbook (PDF)

  A professionally designed, fully branded guideline document including logo rules, visual direction, use cases, tone of voice suggestions, and social applications.

• Social & Digital Brand Applications

  Design of selected brand elements applied to digital channels: Instagram post templates, highlight icons, story covers, or branded layouts.

• Final Files & Export Kit

  Delivery of all files in web/dev-ready formats (SVG, PNG, PDF, JPG), plus editable source files (if agreed). Organized folders for easy integration across platforms.