Signature Full Identity System

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About this service

Summary

More than a single logo, the brand identity plays a crucial part for the recognition and positioning of your brand and having a consistent set of colors, typefaces, icons, images or any other visual element will help you generate much more trust in your customers. With full identity, you will never feel that something is missing at the time of promoting your brand in any environment.
This Signature Full Identity System provides a strong visual foundation for your brand, ensuring consistency and professionalism across all touchpoints. Ideal for established or scaling brands that need a cohesive visual language across digital and print platforms.

Process

Initial Brand Questionnaire & Inspiration (Prior to the start date. 1 week timeline): We’ll begin with a kick-off discovery session to understand your vision, values, and objectives, through a quick brand questionnaire to understand about your brand and objectives. Once I have all the info I need about your business, I'll start building up your brand strategy document and designing your brand moodboard where I'll collect ideas for the brand logo, colors, typography, patterns/icons and photography that translates your brand essence so that I can understand about the style you're looking for before I dive into the design development. Design Development: After getting your approval on the initial brand moodboard, I'll start with the design phase, building up your brand essentials from scratch according to your business.
Presentation & Refinements: I'll present your brand identity design on a rich style-guide presentation, containing all the info collected through our brand strategy and moodboard sessions, together with mockups that will bring your brand to life across real-world applications so you can better visualize your brand identity applied to different application scenarios such as stationary, apparel, etc—according to your business needs. In this session, you'll have up to three rounds of revisions to make sure you're completely satisfied with the design.
Brand Guidelines & Files Hand-off: Once everything is approved, I'll deliver your new identity into a Brand Guidelines document, containing basic guidelines for proper logo usage, primary and secondary color palettes, typography hierarchy and pairings for brand consistency—and deliver all master files (vector, high-res, and web-ready formats), so you have everything you need to present and protect your brand.
*Please note you’ll receive a contract outlining our terms and conditions for review and signature before we begin.

FAQs

  • How long does the whole process take?

    Typically 4-6 weeks, from the initial questionnaire to delivering the final files, depending on how quickly feedback is returned. If revisions or additional graphics are needed, the timeline may also extend slightly.

  • How many logo concepts will you present?

    I’ll provide up to three distinct logo concepts based on your questionnaire responses and chosen moodboard, so you have a strong variety to choose from and with your feedback, we will arrive to one chosen concept fur further refinement and delivery.

  • How does the revision process work, and if I need more than 3 revisions?

    To ensure you are completely satisfied with the final result and If needed, you'll have up to three free revision rounds where you will be able to provide your feedback and receive the updates necessary for the each brand asset (logo design suite, color palette, typography and brand elements). Extra rounds or new directions are billed at a fixed rate.

  • How can I best prepare for our discovery session to make the design process as smooth as possible?

    For the discovery session, it's helpful to come with a clear idea of your brand vision, who your audience is, and any design preferences or inspiration you have in mind. The more context and direction you can share, the smoother the process will be and the better I can tailor the designs to fit your brand.

  • What types of files will I receive?

    At the end of the project, you’ll receive your master logo files in vector and raster files, including AI and EPS formats, high-resolution PNG and JPG files, and web-optimized SVG or PDF versions + A brand guidelines presentation, outlining proper logo usage, primary and secondary color palettes, typography hierarchy and pairings as well as brand elements usage guidelines and brand-in-use mockups showcasing your brand applied to real-world materials so you can have a glimpse of how your brand will look according to your business.

  • If I already have existing brand elements, can you help with other designs?

    Sure! I've also provided additional marketing collateral designs based on an existing branding from past clients of mine who wanted to expand their branding or do a reshape, so feel free to contact me for additional services, even if you already have an existing branding and just needs an update.

  • What if I need help after delivery?

    I offer post-launch support to make sure your brand assets keep working smoothly for you. Whether you need small updates, new collateral, or just design advice as your brand grows, I’m happy to help. You can book one-off sessions or set up a simple retainer for ongoing support.

What's included

  • Discovery & Creative Direction

    We kick things off with a deep-dive brand questionnaire to uncover your brand’s mission, audience insights and competitive landscape. From these findings, we define the brand’s visual direction prior to define the visual direction and design development.

  • Brand Strategy

    I’ll turn your questionnaire answers into a concise, actionable strategy document. It will include market and competitor research, 1–2 target customer personas, your brand purpose and core values, a clear positioning statement, 3–5 messaging pillars, and prioritized strategic recommendations, so you get a practical roadmap to guide identity, tone, and marketing decisions.

  • Moodboard & Creative Direction*

    Next, we translate strategy into inspiration. You’ll receive up to two curated moodboards showcasing color references, typography samples, photography styles and pattern concepts. You’ll select one to set the foundation for your brand’s look and feel.

  • Logo Design Suite*

    Up to three initial logo concepts are developed, leading to a refined final Logo Suite that includes: a Primary Logo as the anchor of your identity, a Secondary Logo for flexible layouts, a Submark for compact spaces and a Favicon to cement your web presence—each asset delivered in AI, EPS, SVG, PNG, JPG and PDF formats.

  • Expanded color system + accessibility notes*

    Refined palette with tonal variations, accent hues, and contrast checks for digital accessibility.

  • Typography system + web-safe fallbacks*

    A tailored font hierarchy that defines headings, body, and accent styles — with accessible web-safe font alternatives for consistent use online and in print.

  • Brand Icons/Patterns*

    Custom brand elements like icons, patterns, or curated imagery designed to strengthen and enrich your visual identity.

  • Custom marketing assets (add-ons available)*

    A flexible suite of five promotional and branded communication materials to elevate your brand presence such as stationary, packaging, presentations or social media kits.

  • Extensive Brand Guidelines (20+ pages)

    Comprehensive brand guidelines book covering logo use, colors, typography, and styling examples for future consistency.

  • Source files: AI/Figma + web assets, fonts list & license notes

    All editable master files with export-ready assets and notes for smooth collaboration or future updates.

  • 3 Revision rounds

    You'll have up to three revision rounds to guarantee your satisfaction with the design outcome. Items marked with an asterisk (*) include up to two revision rounds based on your feedback, ensuring that all the visuals are aligned with your vision.

Recommendations

(5.0)

Harji Singh • Azai Studios

Client • Aug 25, 2025

Working with Bianca was a phenomenal experience. She understood the brief very well and was beyond accommodating when it came to showing design directions. Most importantly, which I think is the most valuable attribute for any designer, Bianca has a phenomenal taste. So we knew we were in the right hands when she was coming up with a visual identity.

Mia Assunção

Client • May 14, 2024

I've been following Bianca on the Internet for a few years and have always appreciated her aesthetic sense and subtlety. My first contact with her work was through the visual identity of a mutual friend and at that moment I decided that Bianca was the professional who would bring Dama Floare's identity to life. I waited a few months until I was able to secure my work at Dama, but I was already anxious to share my decision with Bianca. When I finally called her to talk it was incredible, it seeme

Elisabeth Heller • ESHQI & co

Client • May 14, 2024

Bianca’s work is outstanding and I’d wholeheartedly recommend her work to anyone seeking sleek, unique, and truly meaningful design. I have worked on 2 projects with Bianca and her designs are from the heart combined with diligent typographical and visual studies at the essence of every piece. Thank you Bianca - your communication and dedication to understanding your client are unparalleled and you are a joy to work with.


Skills and tools

Brand Design

Brand Strategist

Graphic Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Lummi

Lummi