Everyone loves a good story – and stories convert leads into clients. Behind every great product is often a woman (the dishwasher, for example – invented by a woman!), but always an engaging story. The most appealing case studies have all the elements of the classic tale: a hero(ine), a quest, seemingly impossible obstacles overcome, helpers befriended, enemies defeated – and finally triumph!

And the secret sauce? A “save the cat” moment, early on in the story. Think about your favorite stories – there’s always a moment near the beginning that gives you insight into the character of the hero. They’ll save a cat stuck up a tree or maybe stand up to a bad guy on a train. These moments reveal character and grab attention, making the audience care about the hero.

What’s your "save the cat" moment? Let’s identify it and weave it into your case studies, building your heroic tales around it to captivate your audience. Together, we can convert those leads into paying customers by turning your success stories into powerful, engaging narratives.