Sonic Branding & Audio Identity for Brands by Eric LizaolaSonic Branding & Audio Identity for Brands by Eric Lizaola
Sonic Branding & Audio Identity for BrandsEric Lizaola
A brand shouldn't have to start from scratch every time it needs to make a sound.
I develop sonic identities that give brands a recognisable voice across campaigns, content and customer touchpoints.
Depending on the brief, that might mean a distinctive sonic logo, a signature musical theme, a collection of brand sounds or a broader audio identity designed to work across different formats.
I work with brands, agencies and creative teams to translate their positioning and personality into sound, from initial exploration and creative direction through composition, sound design and final production.
The goal isn't simply to make something memorable. It's to create something that belongs to the brand and continues to make sense wherever it's heard.
To get started: Share your brand, creative direction, intended applications and any existing identity guidelines. I'll develop an approach around what the brand actually needs.
A brand shouldn't have to start from scratch every time it needs to make a sound.
I develop sonic identities that give brands a recognisable voice across campaigns, content and customer touchpoints.
Depending on the brief, that might mean a distinctive sonic logo, a signature musical theme, a collection of brand sounds or a broader audio identity designed to work across different formats.
I work with brands, agencies and creative teams to translate their positioning and personality into sound, from initial exploration and creative direction through composition, sound design and final production.
The goal isn't simply to make something memorable. It's to create something that belongs to the brand and continues to make sense wherever it's heard.
To get started: Share your brand, creative direction, intended applications and any existing identity guidelines. I'll develop an approach around what the brand actually needs.