What's included

• User Persona and User Journey Map

  Objective: Understand the target audience and their interactions with the digital products. User Persona: Create detailed user personas representing different segments of the target audience. Include demographics, behaviors, goals, and pain points. Use Figma to design visually appealing persona profiles. User Journey Map: Develop a user journey map illustrating the end-to-end experience of users with the mobile app and website. Identify key touchpoints, emotions, and pain points throughout the journey. Enhance visual representation with Figma to ensure clarity and engagement. Presentation: Compile a comprehensive presentation in Figma that showcases the user personas and journey map. Provide explanations for each element and highlight critical insights. Include recommendations for design improvements based on the user insight

• Wireframes and Prototypes

  Objective: Translate conceptual ideas into tangible wireframes and interactive prototypes. Wireframes: Develop wireframes for key screens of the mobile app and website. Focus on layout, navigation, and information architecture. Use Figma to create low-fidelity wireframes that capture the essential design elements. Interactive Prototypes: Build interactive prototypes for the mobile app and website using Figma's prototyping features. Showcase user flows and demonstrate the functionality of essential features. Solicit feedback from stakeholders to refine the prototypes. Documentation: Provide detailed documentation within Figma, explaining the rationale behind design decisions. Include annotations and comments to guide developers in the implementation phase. Prepare a presentation to walk through the wireframes and prototypes with clients or team members.

• High-Fidelity Designs and Design System

  Objective: Create polished visual designs and establish a design system for consistency. High-Fidelity Designs: Elevate the wireframes to high-fidelity designs, incorporating branding elements and visual aesthetics. Ensure consistency in color schemes, typography, and iconography. Leverage Figma's design capabilities to create pixel-perfect designs. Design System: Establish a design system in Figma that includes reusable components, styles, and guidelines. Document the design principles and usage guidelines for consistency across the mobile app and website. Provide a Figma library for easy access to design assets. Handoff Package: Compile a comprehensive handoff package for developers, including design specifications, assets, and Figma links. Conduct a design review session with the development team to address any questions. Ensure a smooth transition from design to development.