I design brand identities — strategy, logo, visual system, and guidelines — for founders and teams whose current brand doesn't match where the business actually is anymore. Before any visual work, I do real research first: talking to the people who'll actually use or see the brand, not just working off a brief. 167+ projects across 27 markets so far, spanning fintech, SaaS, CRM, restaurants, and cosmetics, plus about 20 design awards along the way.

Brand strategy & positioning — who you're for, what you stand for, how you sound

Logo system — primary mark, variations, usage rules (PNG, SVG)

Visual identity — typography, color system, iconography direction

Brand guidelines — a real working document, your team and future designers can actually use

Application examples and Assets — how it shows up on your site, product, social, decks

Founders and growing teams whose brand hasn't kept pace with the business

Companies moving into a new market, audience, or stage of growth

Teams that want a point of view, not a menu of options

Discovery call — We talk through where the business actually is, who you're selling to now, and why the current brand isn't working. This sets the scope for everything after.

Research & analytics — I look at your market, your audience, and — when possible — talk directly to the people around the product, not just go off assumptions in a brief.

Strategy doc — Positioning, tone of voice, and the reasoning behind the direction we're about to take. You review and approve before any visuals get made.

Logo concept, base colors & core assets — The foundation of the visual system, presented with the thinking behind it. Revisions happen here, before we build out further.

Full asset build-out — Once the foundation is approved, everything else gets built on top of it — typography, iconography, applications across your actual touchpoints.

Brand guidelines — Everything documented in a working reference, so your team (or future designers) can use the brand consistently without you in the room.