Custom Digital Strategy & Delivery
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About this service
Summary
FAQs
What do I need to provide for this service?
You’ll need to provide access to any existing digital assets and a clear vision of your business objectives.
Can I use my own team?
Yes, if you already have a team in place, I will collaborate with them and integrate their work into the overall strategy.
What’s included in execution oversight?
Weekly status updates, team coordination, and strategy adjustments based on performance insights.
What's included
Option 1: Focus on Detailed Analytics & Performance
- Custom Digital Ecosystem Blueprint: A complete overview of the business’s digital presence with actionable recommendations for each channel and 1 revision. - Key Performance Indicator (KPI) Dashboard: A detailed, automated dashboard to track digital strategy performance, including web traffic, social engagement, and lead generation (Monthly reports, with live access to the dashboard). - Monthly Strategy Adjustments & Reporting: Continuous monthly reviews of the digital strategy, with detailed performance reports and recommended adjustments (2 revisions/month, including 1 in-depth strategy review meeting per month).
Option 2: Focus on Content & Branding
- Digital Branding & Content Plan: A comprehensive branding and content strategy, including tone of voice, visual identity guidelines, and a detailed content calendar for 3 months with 1 revision session. - Branded Content Creation Package: Up to 5 pieces of professionally designed digital content (e.g., social media posts, banners, or ads), ready for immediate deployment (Formats: JPEG/PNG, 1 revision per piece). - Content Strategy Implementation Support: Guidance and templates for your team to implement the content plan effectively (Weekly follow-ups for 1 month).
Option 3: Focus on Technical Setup & Automation
- Digital Marketing Automation Setup: Implementation and setup of marketing automation tools, including email campaigns, lead generation forms, and CRM integration (Setup guide, plus 1 revision). - Website Performance Optimization: Full review of website performance, including speed, SEO, and user experience (UX) improvements, with a final technical report and suggestions for improvement. - Automated Reporting & Monitoring Tools – Integration of tools to automate reporting on website and social media performance, with 1 month of monitoring support (Monthly reports, live dashboard access).
Recommendations
(5.0)
Client • Sep 26, 2024
Recommended
Working with Mariana has had a significant impact on my business. She is an amazing mentor and partner. If you need help defining the structure of your digital ecosystem based on your requirements, trends, and specific marketing needs, she is the best! Her deliverables included clear and agile stages, perfectly aligned with my objectives, saving both time and money. Mariana supported me throughout the entire process, from planning and ideation to development and launch. Thanks Mari ✨
Client • Sep 13, 2024
Recommended
I had the pleasure of working with Mariana on a key project, and her strategic approach, leadership, and technical skills were crucial to the team’s success. Her ability to manage complex projects and deliver innovative solutions is impressive. I highly recommend Mariana, as she brings great value to any team or client she works with.
Skills and tools
Brand Strategist
Marketing Strategist
Business Strategist
Facebook Analytics
Google Analytics
Slack
Trello