What's included

• User Research Plan

  Research objectives: Clearly defined goals and objectives for the research. Participants: A description of the target audience and recruitment plan. Methodology: The specific research methods (e.g. surveys, interviews, usability testing) and procedures to be used. Data collection tools: The instruments (e.g. questionnaires, interview guides, usability testing scripts) used to gather data. Data analysis plan: The approach for analyzing the data collected. Report: A document summarizing the findings, recommendations, and insights derived from the research. Presentation: A visual representation of the research findings, insights and recommendations. Recommendations: Actionable insights and recommendations for product or service improvement based on the research findings.

• Ideation Document

  Ideas list: A comprehensive list of ideas generated during the ideation process. Conceptual Models: Visual representations of ideas in the form of sketches or wireframes. Prototypes: digital models of the ideas, demonstrating how they would look and function in real-world scenarios. These are usually hi-fi prototypes Business case: A document outlining the potential business impact and feasibility of each idea, including costs, benefits, risks, and success factors.

• Test Report

  Test plan: A document outlining the goals, objectives, procedures, and methods for conducting the user testing. Test scripts: A set of instructions for the testers and participants, including tasks and questions to be answered during the testing session. Test participant recruitment plan: A plan for recruiting and selecting participants, including target demographic and participant criteria. Test reports: Detailed documentation of the results of the testing sessions, including observations, feedback, and recommendations. Video and audio recordings: Recordings of the testing sessions, including video footage of the participant's interactions and audio recordings of their comments and feedback. Analytics data: Data collected from analytics tools during the testing, including metrics such as task completion times and error rates. Usability report: A comprehensive report summarizing the findings and recommendations from the testing, including insights into user behavior and preferences, and areas for improvement.