I have more than a decade of experience creating sales pages, landing pages, opt-in pages, etc, with the express aim of getting the prospect to take the next logical step. I will bring this depth of experience when I assess your "primary offer" page, be that your sales page or some other important page on your site. I will be asking myself questions like: Do I understand what it is I am looking at? Is the nature of the offer immediately clear to me? Do I want to read past the fold to learn more about what it is you are offering? Do I feel like the writer is a relatable character with whom I could see myself interacting? These are basic questions every reader subconsciously makes while taking in your offer. These questions are sometimes overlooked during the creation phase of your offer page, and this is what I will be working to bring to your attention.