eCommerce Management, marketing.PPC Amazon and content creation.

Andres Fernandez

Starting at

125

About this service

Summary

Managed Amazon Central Sellers accounts, executed Amazon ads campaigns, and implemented Meta Facebook Ads strategies. Successfully increased online sales through effective management of eCommerce platforms.

Process

1. Research & Planning:

Goal Definition: Clearly define what you want to achieve with your ads (increased sales, brand awareness, website traffic, etc.).

Target Audience Identification: Develop detailed buyer personas for each platform (demographics, interests, behaviors, pain points).

Competitive Analysis: Research your competitors' ads on each platform to identify successful strategies and areas for differentiation.

Keyword Research: Identify relevant keywords and phrases your target audience uses to search for products or services like yours on each platform.

Platform-Specific Research: Understand the unique features and ad formats of each platform (TikTok's short-form videos, Meta's diverse ad placements, Amazon's product-focused ads).

2. Content Creation:

Creative Concept Development: Brainstorm engaging ad concepts that align with your brand voice and resonate with your target audience on each platform.

Video Production (TikTok & Meta): Create eye-catching, platform-specific videos that capture attention within the first few seconds.

Image & Copy Creation (Meta & Amazon): Design compelling visuals and write persuasive ad copy that highlights your product's benefits and unique selling points.

3. Ad Creation & Setup:

Campaign Setup: Choose your campaign objective (awareness, consideration, conversion), budget, and schedule for each platform.

Audience Targeting: Utilize your buyer personas and keyword research to define precise target audiences on each platform.

Ad Format Selection: Choose the appropriate ad formats for each platform (e.g., In-Feed ads on TikTok, Image ads on Meta, Sponsored Products on Amazon).

Ad Placement: Select where you want your ads to appear on each platform (e.g., TikTok's For You page, Instagram Stories, Amazon search results).

Bidding Strategy: Determine your bidding strategy (e.g., cost-per-click, cost-per-mille, target ROAS) based on your goals and budget.

4. Tracking & Optimization:

Performance Monitoring: Use each platform's ad manager to track key metrics like impressions, clicks, conversions, and return on ad spend (ROAS).

Data Analysis: Analyze data to identify top-performing ads, audience segments, and placements.

A/B Testing: Experiment with different ad variations (creative, copy, targeting, bidding) to find what works best.

Continuous Optimization: Make data-driven adjustments to your campaigns to improve performance and maximize ROI.

Additional Tips:

Leverage Platform-Specific Features: Utilize TikTok's trending sounds and challenges, Meta's diverse ad formats, and Amazon's product targeting options.

Stay Current: Keep up with the latest trends and algorithm changes on each platform to ensure your ads remain effective.

Test and Iterate: Continuously experiment with new ad formats, creative approaches, and targeting strategies to find what works best for your brand.

Useful Tools:

Platform Ad Managers: TikTok Ads Manager, Meta Ads Manager, Amazon Advertising Console

Analytics Tools: Google Analytics, each platform's native analytics

Third-Party Tools: AdEspresso, Hootsuite Ads, etc.

FAQs

What type of eCommerce businesses do you work with?
I work with a variety of eCommerce businesses across different industries, including fashion, beauty, home goods, electronics, and more. I tailor my strategies to fit the specific needs and goals of each business.
How much experience do you have with Meta, TikTok, and Amazon advertising?
I have 4 years of experience managing successful ad campaigns on Meta (Facebook/Instagram), TikTok, and Amazon. I stay up-to-date on the latest trends and best practices to ensure your campaigns deliver optimal results.
What kind of content can you create for my brand?
I can create a wide range of content tailored to your brand's voice and target audience, including product descriptions, social media posts, blog articles, email newsletters, video ads, and more.
How do you measure the success of your campaigns?
I track key metrics such as impressions, clicks, conversions, return on ad spend (ROAS), and engagement rates. I provide regular reports with detailed insights and analysis to help you understand your campaign performance and make informed decisions.
What is your pricing structure?
I offer various packages tailored to your specific needs and budget. Please contact me for a personalized quote based on your requirements.
How can I get started?
Simply contact me through Contra, and we can discuss your goals, target audience, and budget. I'll then develop a customized strategy to help you achieve your eCommerce objectives.

What's included

Boost Your Online Store: eCommerce Management, Engaging Content & Targeted Ads on Meta, TikTok & Amazon
Are you struggling to drive traffic and sales to your online store? I can help! I'm an experienced eCommerce manager and digital marketer specializing in creating engaging content and running high-performing PPC campaigns on Meta (Facebook/Instagram), TikTok, and Amazon.
Your eCommerce Growth Partner: Content Strategy, Creation & PPC Expertise for Meta, TikTok & Amazon
What I Offer: eCommerce Management: Complete store setup and optimization, product listing management, inventory management, and customer service. Compelling Content Creation: I'll develop eye-catching product descriptions, social media posts, blog articles, and video content that drives engagement and conversions. Strategic PPC Campaigns: I'll create and manage targeted ad campaigns on Meta, TikTok, and Amazon to increase your brand visibility, drive traffic, and boost sales. Data-Driven Optimization: I'll continuously analyze campaign performance, track key metrics, and make data-backed adjustments to ensure you're getting the best possible ROI.

Example projects