What's included

• 1. Voice Discovery Workshop (Remote)

  60–90 min video session to extract your brand’s personality, values, and tone triggers. Includes pre-session prompts and post-session summary.

• 2. Messaging Pillars Framework

  A written breakdown of your brand’s Purpose, Promise, Personality, and Positioning—used to align internal teams and external messaging.

• 3. Complete Tone of Voice Guide (PDF)

  A polished, client-ready guide detailing voice characteristics, do/don’t lists, syntax rules, and linguistic nuances. Suitable for internal onboarding or agency partners.

• 4. Copy Rewrites: Tone in Action

  3–5 rewritten examples applying your new voice to key channels—e.g. homepage hero copy, Instagram post, ad headline, email opener.

• 5. Implementation Checklist & Tips

  A simple reference doc to help teams roll out the voice across day-to-day content. Covers consistency, common pitfalls, and team training.