Tone of Voice Development by Alexander SkeithTone of Voice Development by Alexander Skeith

Tone of Voice Development

Alexander Skeith

Starting at

1,500

About this service

Summary

I help brands sound like themselves—not just anyone with a thesaurus. This service gives you a complete tone of voice system: from strategic messaging pillars to a polished voice guide and real-world copy rewrites. It’s not just about sounding clever—it’s about creating a verbal identity people recognise, trust, and remember.

What's included

1. Voice Discovery Workshop (Remote)
60–90 min video session to extract your brand’s personality, values, and tone triggers. Includes pre-session prompts and post-session summary.
2. Messaging Pillars Framework
A written breakdown of your brand’s Purpose, Promise, Personality, and Positioning—used to align internal teams and external messaging.
3. Complete Tone of Voice Guide (PDF)
A polished, client-ready guide detailing voice characteristics, do/don’t lists, syntax rules, and linguistic nuances. Suitable for internal onboarding or agency partners.
4. Copy Rewrites: Tone in Action
3–5 rewritten examples applying your new voice to key channels—e.g. homepage hero copy, Instagram post, ad headline, email opener.
5. Implementation Checklist & Tips
A simple reference doc to help teams roll out the voice across day-to-day content. Covers consistency, common pitfalls, and team training.

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