Brand Design

Pro

Joshua David

Contact for pricing

About this service

Summary

I specialise in crafting cohesive and impactful brand identities that connect deeply with target audiences and drive business growth. My expertise spans every aspect of the brand design process, from ideation to production I can transform your idea into reality or enhance your current brands image to represent a brand that resonates with time and its industry.

With a strong eye for detail and a passion for storytelling, I combine creativity and strategy to elevate brands and ensure they leave a lasting impression in today’s dynamic market.

Process

1. Discovery Phase

Objective: Understand the brand, its goals, and the market it operates in.

Client Questionnaire: Gather detailed insights into the brand’s purpose, vision, values, target audience, and competitors.

Market Research: Analyze industry trends, audience demographics, and competitor strategies.

Brand Audit: Review the existing brand assets (if any) to identify strengths, weaknesses, and opportunities for improvement.

2. Strategy Development (if applicable)

Objective: Define the brand’s foundation and positioning.

Brand Purpose & Mission: Clarify the "why" behind the brand.

Target Audience Persona: Create detailed profiles of ideal customers.

Positioning Statement: Define what sets the brand apart in the marketplace.

Brand Voice & Tone: Establish the communication style based on audience needs and brand personality.

Mood-board Creation: Visualise the tone and aesthetic direction with curated imagery and inspiration.

3. Concept Development

Objective: Explore creative directions for the brand identity.

Sketching Ideas: Develop initial logo concepts and design elements.

Typography Exploration: Identify font styles that align with the brand’s tone.

Colour Palette Creation: Select a color scheme that evokes the right emotions and ensures versatility.

Visual Element Design: Consider icons, patterns, textures, or unique graphic elements.

4. Presentation & Refinement

Objective: Share concepts and refine based on feedback.

Design Presentation: Showcase 2-3 refined design concepts/routes, explaining the rationale behind each.

Feedback Loop: Collaborate with the client to refine the chosen direction.

Finalising the Design: Polish the selected concept to ensure consistency and scalability.

5. Brand Guidelines

Objective: Document the rules and standards for consistent brand usage.

Logo Usage: Define clear instructions for logo placement, sizing, and spacing.

Colour Palette: Provide RGB, CMYK, HEX, and Pantone codes for accurate reproduction.

Typography Guidelines: Outline primary and secondary fonts, along with usage rules.

Visual Elements: Specify how patterns, icons, and imagery should be applied.

Brand Voice & Messaging: Include examples of tone and style in communications.

6. Asset Delivery

Objective: Provide all finalised brand assets in appropriate formats.

Logo Files: Deliver in various formats (e.g., PNG, JPEG, SVG, AI, EPS) for different applications.

Typography Files: Share licensed font files or recommendations for purchase.

Colour Palette Files: Provide swatches for easy reference across digital and print media.

Additional Assets: Include business card templates, social media templates, or any other agreed deliverables.

7. Implementation

Objective: Ensure successful application of the new brand identity.

Launch Support: Assist with unveiling the new brand identity (e.g., through a website, social media, or promotional materials).

Internal Training: Educate the client’s team on how to use the brand guidelines.

Feedback Check: Offer support during the initial roll-out to address any challenges.

8. Ongoing Support

Objective: Maintain brand consistency and adapt to future needs.

Periodic Review: Assess the brand’s performance and update as necessary.

New Asset Creation: Design additional materials as the brand grows.

Consultation Services: Provide ongoing advice to ensure the brand remains relevant and impactful.

What's included

Brand Design Expertise
Visual Identity Development: Creating distinctive logos, typography, and colour palettes that embody a brand’s essence and stand out in competitive markets.
Brand Guidelines:
Designing comprehensive style guides to ensure consistency in visual and messaging elements across print, digital, and experiential platforms.
Modernisation and Redesigns:
Transforming legacy brands into contemporary powerhouses while respecting their heritage and maintaining brand equity.
User-Centric Design:
Leveraging audience insights to craft designs that resonate emotionally, foster engagement, and create memorable brand experiences.
Cross-Platform Expertise:
Delivering branding solutions optimised for diverse mediums, including web, social media, packaging, and physical environments.
Strategic Branding:
Aligning design elements with a brand’s core values, mission, and goals to ensure consistency across all touch points.

Example projects